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Athleisure Market Upcoming Challenges, Gross Margin, Upcoming Trends, Growth Rate, Price Analysis And Forecast

Athleisure Industry Overview

The global athleisure market size was valued at USD 306.62 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. 

The increased passion for sports and outdoor recreational activities among the country’s young population is predicted to fuel the demand for athleisure gear over the forecast period. One of the primary aspects driving this trend is a rise in consumer fitness and health consciousness, which is generating the demand for comfortable and fashionable clothes.

Gather more insights about the market drivers, restrains and growth of the Global Athleisure Market

The COVID-19 pandemic has drastically altered the yoga landscape around the world. Yoga studios, gyms, health clubs, and other locations where in-person group yoga lessons were held were shut down or temporarily closed on a global scale as a result of the lockdown measures. Yoga teachers, on the other hand, developed a way to keep teaching their sessions by making an almost instantaneous switch to teaching online.

Furthermore, several businesses concentrate on specific activewear product categories and prioritize good customer satisfaction. Several businesses also offer tailored gear that is best suited to different types of customers and professional advice to help customers choose the proper things. Sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes, and many firms are attempting to bridge the gap between fashion and innovative-functional designs.

Gap, which owns both Old Navy and Athleta, is far from the only shop reaping the benefits of athleisure, which is more properly described as a category of clothes that can be worn for both sweaty activities and casual wear. Knowing that during the coronavirus pandemic, customers were drawn to loungewear like leggings, pajama sets, and other comforting alternatives. For instance, the Old Navy store reshuffled its store layout to accommodate the trend, placing those items right at the door. It also bought more fleece hoodies, stretchy bottoms, and other items to ensure that it had enough inventory before the holiday rush.

Everyone from The North Face to Levi’s to Louis Vuitton is fighting for a piece of the market, releasing new goods with stretchy fabric that can be worn on a run or to the supermarket. Kohl’s will unveil its own activewear brand, FLX, in early 2021, while Target debuted All in Motion, a new workout label, earlier in 2020. People between the ages of 16 and 30 are the most active athleisure wearers; they dress younger and feel younger. Because fitness is becoming more essential, a slightly older age group is still wearing athleisure. They want to buy either sporty or athleisure clothing. It has become more of a fashion statement, particularly for ladies. The women’s athleisure area has witnessed the most rapid rise.

Browse through Grand View Research’s Clothing, Footwear & Accessories Industry Research Reports.

  • Sustainable Athleisure Market – The global sustainable athleisure market size was valued at USD 79.41 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2020 to 2027. Rising awareness regarding physical fitness and personal grooming among millennials, coupled with their inclination toward sustainable development, is expected to be a key driving force to increasing product demand throughout the forecast period.
  • Yoga Tourism Market – The global yoga tourism market size was valued at USD 154.11 billion in 2021 and is anticipated to exhibit a compound annual growth rate (CAGR) of 5.8% from 2022 to 2030. The rise in popularity of outdoor yoga sessions offered over long weekend breaks, festival time holidays, and seasonal options are the major factors driving the market. In recent years, the yoga industry has really taken off.

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end user, distribution channel, and region:

Athleisure Type Outlook (Revenue, USD Million, 2017 – 2030)

  • Mass
  • Premium

Athleisure Product Outlook (Revenue, USD Million, 2017 – 2030)

  • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)
  • Shirts
  • Leggings
  • Shorts
  • Others

Athleisure End-user Outlook (Revenue, USD Million, 2017 – 2030)

  • Men
  • Women
  • Children

Athleisure Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

  • Online
  • Offline

Athleisure Regional Outlook (Revenue, USD Million, 2017 – 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Market Share Insights

  • August 2021: Nike Inc. paired up with Serena Williams to showcase a “collection of women’s athleisure wear and accessories, designed by a group of 10 up-and-coming designers known as the Serena Williams Design Crew.
  • February 2021: Puma SE launched five new lines of running products including Liberate, Velocity, Deviate, Deviate Elite, and Eternity. The Deviate features two layers of lightweight NITRO combined with the carbon fiber nanoplate.
  • January 2020: Italian luxury brand Redemption launched its first-ever line of athleisure clothing called the “Athletix”. Celebrity endorsements, promotions, and campaigns led by famous personalities tend to have a considerable impact on consumers.

Key Companies profiled:

Some prominent players in the global athleisure market include

  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori
  • PANGAIA
  • Under Armour, Inc.
  • Outerknown
  • EILEEN FISHER
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica

Order a free sample PDF of the Athleisure Market Intelligence Study, published by Grand View Research. 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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