We won't go over them all as we work in the pharmaceutical industry and use this term frequently. In the context of medicines, PCD Full Form is therefore "Propaganda Cum Distribution," commonly referred to as franchise marketing or firm. Understanding what a "franchise" is allows you to understand that it is a legal authorization, authority, or power granted to a person or other business to sell their goods with a 100% monopoly. When conducting business, the franchise adheres to the company's policies.