In 2009 Alex started experimenting with roasting coffee beans and found his special talent for developing authentic and honest flavour profiles that respect the origin of the bean's growing environment. Together with his wife, Steph, he bought the old Rainworth General Store, lovingly restored it to it's original 1950's glory and opened the Neighbourhood Coffee Roasters cafe. This quickly became a local institution renowned for it's simple and delicious menu, unique community vibe and huge kitchen garden. It was also renowned for its coffee - expertly roasted by Alex.