Market Overview

Organic drinks are a type of beverage that does not include synthetic chemicals, artificial flavors, colors, and preservatives. Fruits and vegetables, coffee beans and tea leaves used in the production of organic beverages are obtained from organic farms. Various organic drinks are available on the market, including organic coffee and tea, juices & nectars and smoothies. The organic drinks market is an emerging sector, as people are now starting to focus their attention on organic beverages rather than carbonated functional drinks. People’s growing worries about health problems are fuelling the growth of organic beverages.

As per Market Research Future (MRFR), organic drinks market is projected to grow at a significant rate of 7.1% CAGR and reach a market value of USD 38 Billion from 2019 to 2024 (forecast period).

Key Players

Key players in the global organic drinks market are Hain Celestial (US), Suja Life, LLC (US), the Coca-Cola Company (US), Danone SA (France), Purity Organic, LLC (US), the Better Drinks Co. (New Zealand), Parker’s Organic Juices Pty Ltd (Australia) Bison Organic Beer (US), James White Drinks Ltd. (UK), PepsiCo, Inc. (US), Nutrition &Sante Iberia, S.L.(Spain), Republica Coffee (Australia), The WhiteWave Foods Company (US), AlnaturaProduktions&Handels GmbH (Germany), Parkers Organic Juices PTY LTD (Australia). 

Market dynamics

Consumption of organic beverages is growing globally among consumers as a result of the health benefits associated with it. There is a tremendous market among consumers for herbal and organic tea and coffee. Even when buying fruit and vegetable juices and smoothies, customers continue to favor organic branded products over conventional ones. Many foreign and regional beverage manufacturers integrate organic drinks into their product lines in order to meet the needs of consumers. These are the key factors that fuel the organic drinks industry globally. In order to build a brand identity and increase sales, market players are engaged in various advertising and promotional campaigns, which further fuel the organic drinks market growth. Looking at the ease of shipping, the beverage companies provide various packaging for organic beverages, including bottles, cans, and pouches, which has a positive effect on the development of the organic beverage market. Organic drinks, however, are very costly compared to traditional ones. Due to the fact that it is mainly preferred by the upper-middle-class population and is less accessible for other income classes, this may impede market growth in the coming future.

Segmentation

The global healthy organic drinks market share has been segmented by type, packaging type, distribution and region.

The global organic beverages market, based on type, has been divided into alcoholic and non-alcoholic. The alcoholic category is further subdivided into wines and others. The non-alcoholic segment is further segmented into coffee & tea, juice & nectar, and others.

The global organic drinks market demand, based on packaging type, has been segmented into bottles, cans and others.

The global organic drinks market, based on distribution channels, has been listed as store-based and non-store-based. The store-based group is further segmented into supermarkets, hypermarkets, convenience stores and others.

Regional Analysis

The global demand for organic beverages has been segmented into five main regions — North America, Europe, AsiaPacific, South America and the Middle East & Africa.

The market in North America is predicted to dominate the overall market for organic beverages during the forecast period. There is a rising demand for natural and nutritious beverages among the health-conscious consumers in the region. Consumers are well aware of the side effects of synthetic ingredients, food additives, and preservatives used by beverage manufacturers, which are further generating a huge demand for organic beverages and increasing the organic beverage market in the region.

The market for organic beverages in the Asia Pacific is likely to register the highest CAGR in the forecast period. Consumers in the region are changing their preferences for using traditional soy drinks to organic drinks. With a rise in disposable per capita income, consumers in this region will spend more on beverages. With advances in e-commerce and other retail industries, organic beverages are readily available in most countries of the world. These factors are driving the organic beverage market in the Asia Pacific.

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