Online advertising that is purchased is referred to as paid digital advertising. Pay-Per-Click (PPC), Google Display, Facebook Ads, programmatic advertising, Google Ads, Twitter Ads, and LinkedIn Ads are a few examples of paid advertising. The audience that a marketer specifies in the ad platform is then shown paid advertisements. You only get paid when someone clicks on your advertisement. In addition to paying for each click, some advertisers set up their ads to pay per 1000 views (CPM), also known as impressions.

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