Oral care refers to the hygiene practices followed to maintain oral hygiene. Good oral care is essential for the overall well-being of an individual. There are various products that efficiently help maintain good oral care, which include flosses, toothbrushes, toothpastes, and other teeth sensitivity products. Rise in awareness regarding cosmetic dental treatments and means to improve personal esthetics create a positive impact on the oral care products market.

Dental caries is the most prevalent complex chronic oral disease in children that is often neglected. With growing awareness among Nigerians, in regard to maintaining good oral hygiene to prevent diseases, drives the demand for the oral care products. Increase in population of urban dwellers and rise in full-time professional employment, have led to more interaction among peers in social environments on regular basis.

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As a consequence, more consumers are expected to require a pro-active approach for their oral care routine to perceive freshness of breath. This factor helps boost the demand for the oral care products in the region. However, most of the raw materials and equipment essential to provide oral health care are not manufactured locally, and hence are expensive to procure. Furthermore, the technical assistance required to maintain these facilities is not readily accessible.

Nigeria has a majority of middle-income population, and therefore introducing oral care products with superior affordability can enable oral care manufacturers to capture untapped regions in the country.

The Nigeria oral care products market is segmented based on product type and distribution channel. Based on product type, it is classified into toothbrushes, toothpaste, flosses, teeth sensitivity products, teeth whitening products, oral rinses and dentures. Based on distribution channel, it is categorized into convenience stores/grocery, retail pharmacies, online distribution, and dental dispensaries.

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Key players in the Nigeria oral care products market include Proctor and Gamble Company, Glaxosmithkline, Colgate Palmolive, Johnson And Johnson, Unilever, Daraju Industries, Aquafresh, Dabur International Limited, Jordan (Orkla) and Jason Natural Products, Inc.

KEY BENEFITS FOR STAKEHOLDERS

• This report provides an extensive analysis of the current and emerging trends and dynamics in the Nigeria oral care products market.
• In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
• This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
• A comprehensive analysis of the factors that drive and restrict the market growth is provided.
• A comprehensive analysis of the region is provided to determine the prevailing opportunities in these geographies.

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