The lawn & garden equipment market consists of equipment such as lawn mowers, trimmers, and other garden tools that aid in maintaining lawns and gardens. Lawn mowers are primarily designed for mowing grass and are available in a variety of designs including manual push mowers, self-propelled mowers, and riding lawn mowers for large areas. Trimmers help cut the grass along walls, fences, and other edges. Other tools include pruners, hedge trimmers, and garden tillers. These equipment help save time and provide an efficient way to maintain gardens and lawns. With growing urbanization and increasing disposable incomes, the demand for gardening and lawn care services is rising rapidly. The Global lawn & garden equipment market is estimated to be valued at US$ 33.97 Bn in 2024 and is expected to exhibit a CAGR of 8.6% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the lawn & garden equipment market are Pfizer, Roche, Johnson & Johnson, Novartis, Merck & Co, GlaxoSmithKline, Sanofi, AbbVie, Amgen, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, Teva Pharmaceutical, Bayer, Novo Nordisk, Allergan, Gilead Sciences, Boehringer Ingelheim, Takeda Pharmaceutical, Biogen. The rising adoption of lawn and gardening services among home owners and commercial spaces is driving the demand for advanced equipment. Furthermore, increasing consumer preference towards zero or low emission equipment is propelling the development of electric lawn mowers. Technological advancements such as self-driving mowers and trimmers integrated with AI and IoT are gaining traction in the market.
Market Trends
One of the key trends in the Global Lawn and garden equipment Market Demand is the development of more sustainable products. Major players are focusing on developing equipment that consumes less fuel and produces lesser emissions. For instance, many companies have launched cordless and electric lawn mowers and trimmers with advanced lithium-ion batteries providing longer runtimes. Secondly, the adoption of robotic and autonomous equipment is on the rise. Several companies have come up with self-driving lawn mowers that can map and mow lawns independently without continuous human supervision. This helps save time and provide more convenience to users.
Market Opportunities
The increasing promotion of urban gardening and greener spaces in cities presents significant growth opportunities. Municipalities are encouraging vertical and community gardening projects which will augment the demand for appropriate equipment. Secondly, popularity of gardening as a pastime activity during the pandemic has created opportunities for long-term sustained demand. Companies can capitalize on this trend by developing easy-to-use tools and equipment targeting novice gardeners and homeowners. Investment in smart indoor gardening appliances equipped with sensors and controls also presents a lucrative opportunity in urban areas.
Impact of COVID-19 on Lawn & Garden Equipment Market Growth
The COVID-19 pandemic severely impacted the growth of the lawn & garden equipment market globally. During the lockdowns imposed across countries, outdoor activities reduced significantly. This led to lower demand for lawn mowers, trimmers and other gardening tools in 2020. Supply chains were also disrupted due to restrictions on transport and workforce availability. Various manufacturing units had to suspend operations temporarily, creating shortage in supplies.
However, post lockdowns were lifted, demand started recovering steadily as people spent more time at homes and focused on landscape maintenance and beautification of outdoor spaces. Many resorted to do-it-yourself projects for gardening and lawn care owing to limited outdoor recreational options. Also, working from homes normalized, allowing people to invest time on gardening and yard maintenance. Robotic lawn mowers and garden tools witnessed higher sales during this period among customers preferring minimal human intervention.
Original equipment manufacturers are focusing on expanding ecommerce channels, offering contactless delivery and service support to aid sales recovery. They are also diversifying product portfolios with added features such as IoT and artificial intelligence to tap into rising interest of consumers towards smart equipment. Suppliers are investing in optimized inventory management and alternate sourcing to ensure steady supplies. The market is expected to return to pre-pandemic levels by 2023, riding on stabilization in outdoor activities and rising home improvement expenditures.
In terms of value, North America represents the largest regional market for lawn & garden equipment, primarily driven by the US. High disposable incomes, large backyard spaces and established culture of do-it-yourself lawn care have contributed to sales concentration. Europe holds the second position, led by Germany, UK and France. Asia Pacific is poised to be the fastest growing regional market, led by China, Japan and India. Rising affluence, real estate development and awareness about landscaping are steering future demand in the region.
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