According to MarketsandMarkets, the global personalized nutrition market is estimated to be valued at USD 11.3 billion in 2022 and is projected to reach USD 23.3 billion by 2027, recording a CAGR of 15.5%. The market is increasingly driven by shifting consumer preferences, rising health awareness, the growing geriatric population, and the adoption of a healthy diet. Customers increasingly seek personalization in their daily experiences, shifting away from consuming one-size-fits-all meals. The growing trend of eating healthy drives the demand for organic and natural foods. The progress toward quantifying personal characteristics to track and improve one’s health also drives the need for personalized products. Advancements in genomic science have enabled products to be tailored to an individual’s biomarker or genotype to increase efficacy.

The standard supplements segment is anticipated to gain a larger share of the personalized nutrition market

Based on application, standard supplements are forecasted to account for a larger share of the personalized nutrition market. Standard supplements support in maintaining overall health and are not used to treat or prevent any targeted disease or disorder. Moreover, the price of these supplements is generally lowered compared to disease-based supplements, as they are readily available across the globe.

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The tablets segment is forecasted to account for the largest share of the personalized nutrition market

Based on form, the tablets segment is projected to account for the largest share of the personalized nutrition market during the review period. The tablets form is widely consumed and boasts easy availability, affordability, a wide range of dosage patterns, easy packaging, storage, and cost-effectiveness. Tablets also have a high shelf-life and thus find a higher preference than other formats of dietary supplements.

North America is projected to account for a major share of the personalized nutrition market during the forecast period

North America is projected to dominate the global personalized nutrition market during the forecast period. This is attributed to various emerging players present in the region that are focusing on developing solutions for personalized nutrition. Personalized nutrition companies present in the region contribute to the growth of the overall market. Some of the major players headquartered in the region are Herbalife Nutrition Ltd. (US), Amway (US), Wellness Coaches USA, LLC. (US), Care/of (US), Viome Life Sciences, Inc. (US), Persona Nutrition (US), Balchem Corporation (US), and Zipongo, Inc. (US).

Major Players

Key players in the global personalized nutrition market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), and Atlas Biomed Group Limited (UK)

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