Physiotherapy services involve the assessment, diagnosis, treatment and prevention of physical dysfunctions. Physiotherapy aims to improve or restore physical functions that were impaired due to injury, illness or genetic abnormalities. Physiotherapy helps in reducing pain and prevents disability through the use of therapeutic exercises, massage and electrotherapy techniques. The global demand for physiotherapy services has been increasing due to rising geriatric population and growing prevalence of chronic conditions like cardiovascular diseases, diabetes and obesity which often lead to musculoskeletal problems.

The global physiotherapy services market is estimated to be valued at US$ 55.23 Bn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Global Physiotherapy Services Market Demand are ProRehab Physical Therapy, Physiotherapy Associates, Encompass Health, Upright Health, Select Medical Corporation, Rehacare, Celtic Healthcare, ATI Physical Therapy, GymnaUniphy, The Movement Clinic, Fyzical, Aspetar, Athletico Physical Therapy, Physitrack, Apollo Hospitals Enterprise Ltd. Key players are focusing on expanding their service offerings and global footprint through mergers and acquisitions. For instance, in 2022, Select Medical acquired Orion Health for $310 million to expand its footprint in physical and occupational therapy services.

The key opportunities in the global physiotherapy market include growing geriatric population, rising awareness regarding benefits of physiotherapy, increasing incidence of sports injuries and advent of telephysiotherapy. The global physiotherapy services market is expected to witness high growth in Asia Pacific region owing to rapid economic development, improving healthcare infrastructure and rising medical tourism in countries like India, China and South Korea.

Market drivers and Restrain

One of the major market driver is increasing incidence of musculoskeletal disorders. According to National Institutes of Health, musculoskeletal conditions affect over 126 million Americans annually. Conditions like osteoarthritis, low back pain, rheumatoid arthritis often require physiotherapy treatment. Another market driver is rising number of sports and road injuries. Participation in sports and physical activities has increased manifold which has led to surge in number of ankle sprains, ligament tears, joint dislocations requiring physiotherapy care.

Lack of awareness about physiotherapy in developing regions and high cost of treatment in some developed markets are some of the factors restraining growth of the global physiotherapy services market. In developing Asian and Latin American countries, people are often unaware of benefits of physiotherapy in conditions like obesity, diabetes etc. and rely more on medicines which acts as a major barrier.

Segment Analysis

The global physiotherapy services market is dominated by orthopedic physiotherapy sub segment as musculoskeletal disorders contribute significantly to the global disease burden. Musculoskeletal conditions are among the most common reasons for physician counseling and medication use. Increasing cases of chronic back pain, arthritis, posture deficiencies etc. drive the orthopedic physiotherapy sub segment growth.

Rehabilitation physiotherapy sub segment is expected to witness fastest growth during the forecast period. Rising incidence of strokes and spinal cord injuries has increased the demand for rehabilitation physiotherapy. Increase in road accidents is another key factor fueling rehabilitation physiotherapy.

Global Analysis

Regionally, North America dominates the global physiotherapy services market currently. Growing geriatric population susceptible to chronic pain conditions along with favorable reimbursement framework drive the North America market. Europe physiotherapy services market is driven by robust healthcare infrastructure and increasing emphasis on preventive healthcare. Asia Pacific region is expected to witness highest growth during the forecast period supported by growing medical tourism industry in countries like India, China and rapidly developing healthcare infrastructure. Emerging regions like Latin America and Middle East & Africa offer lucrative growth opportunities for key players on account rapid economic development. Key players are expanding their footprint in high potential untapped markets through acquisitions and collaborations with regional/local stakeholders.

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