Digitally printed wallpaper refers to customized wall decoration printed using digital printing technology such as inkjet printing. It provides publishers and designers flexibility to print patterns on demand with no minimum quantity requirement. Digitally printed wallpaper comes with advantages like variety in designs and patterns, low minimum orders, quick turnaround time, and eco-friendly ink usage. The increasing demand for interior décor upgrades and personalized home spaces has propelled the need for customized wallpapers.

The Global Digitally Printed Wallpaper Market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Digitally Printed Wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.

The growing awareness about interior décor and rising disposable incomes are propelling demand for premium and customized wallpaper solutions. Advancements in Digitally Printed Wallpaper Market Size such as multi-substrate printing capabilities are enabling manufacturers to cater to evolving consumer needs.

Market Trends

Sustainable products are gaining popularity as consumers are increasingly conscious about the impact of home décor on the environment. Digitally printed wallpapers allow for minimal wastage and on-demand printing. Personalization is a key trend in the market with customers expecting bespokewallpaper design as per their tastes. Digitally printed wallpapersenable hyper-personalization. 3D wallpanes and smart wallpapers integrated with technology are new product categories gaining ground.

Market Opportunities

Commercial real estate sector offers significant growth potential for digitally printed wallpapers.Applications in hotels, cafes, offices, and other commercial spaces are on the rise. Rising importance of interior design in boostingwell-being also opens opportunities.New variants like stain-resistant, easy-clean, and anti-microbial wallpapers catering to hygiene concerns post-COVID pandemic can drive future growth.Customization backend technologydevelopments enable efficient mass personalization.

Impact of COVID-19 on Digitally Printed Wallpaper Market
The COVID-19 pandemic has significantly impacted the growth of the digitally printed wallpaper market. During the pandemic, as lockdowns were imposed across the globe, construction activities and interior designing projects were halted. This led to a decline in the demand for digitally printed wallpapers. Suppliers and manufacturers faced disruptions in the supply chain and shortage of raw materials. This adversely impacted the production volumes and sales of digitally printed wallpapers during 2020 and early 2021.

However, as lockdowns started easing from mid-2021, the demand started reviving gradually. People started spending more time at home and wanted to upgrade and renovate their indoor spaces. This drove the demand for digitally printed wallpapers from residential sectors. Further, with work from home culture becoming a new norm, demand from commercial sectors also improved steadily. Manufacturers are focusing on developing new designs, textures and environment-friendly products to cater to the evolving consumer preferences in the post-COVID market. They are also investing in automation, digital printing technologies and expanding their online distribution networks. The market is expected to regain momentum and witness strong growth over the forecast period with increasing construction of new residential and commercial projects worldwide.

Europe currently holds the largest share of the digitally printed wallpaper market in terms of value. Countries including the UK, Germany, France have huge demand backed by strong construction sector and growing home improvement activities. Asia Pacific is the fastest growing regional market with China, India and other Southeast Asian countries driving the growth. Increasing spending power, western influence on interior designs are fueling the wallpaper sales across developing nations in the region. North America is also expected to offer significant growth opportunities during the forecast period.

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