Wetsuits are a massive industry that’s likely to get a considerable boost as tourism resumes – so now’s the time to turn your dream into reality.

In this article, we’ll cover everything you need to know about how to start a wetsuit brand. Specifically, we’ll look at whether it’s a good idea for you, who you can sell your products to, and what you need to know about the manufacturing process.

Finding a Market

Although there’s a big demand for wetsuit from small, innovative brands, it also means that there’s a lot of competition. So, to succeed, you’ll have to stand out from the crowd and bring something truly unique to the table.

That’s why it’s crucial to understand what market you want to sell to before you start designing your product and launching your business. In addition to finding your niche, you may also want to keep an eye on current wetsuit trends. Of course, these dictate what’s selling well to the general public, but remember that most of your competitors will have the same idea, so you still need to find ways to differentiate yourself from the competition.

Where To Sell Your Wetsuit

The best place to start a wetsuit brand is online, because you don’t have to worry about the cost of a physical store. In other words, online e-commerce platforms are the best for selling products.

For most startups in the swimwear industry, Shopee, Shopify, Walmart, Tiktok Shop, AliExpress, Amazon, etc. are ideal solutions. These online platforms allow you to easily create and customize online stores and create your own wetsuit brand.

About Wetsuit Manufacturing

You’ve come this far and need to find a wetsuit manufacturer to work with you to create custom thicknesses, patterns, prints, and possibly even fabrics.

Of all the ways to source wetsuits, this is the most complex and expensive. You’ll need to research your options carefully, talk at length with potential suppliers, and be willing to invest a significant amount of money in your business. Many manufacturers require a minimum order quantity to make the partnership worthwhile.

Product Sourcing Best Practices

There are a wide variety of manufacturers and suppliers to choose from, which can make finding the best fit challenging. That said, here are some tips on how to choose the best option for you:

Samples: Whether you’re working with a dropshipping platform or manufacturer, always order samples first for quality testing.

Certifications and testing: Does the manufacturer have any relevant certificates, as well as some testing standards.

The Pros & Cons of Starting a Wetsuit Brand：Before you decide to start a business, you need to weigh the pros and cons for yourself.

Are you ready to start your own wetsuit brand?