The Europe quick e-commerce market, commonly known as quick commerce, refers to delivery of groceries and daily essential items within a few hours through mobile apps. Quick e-commerce platforms partner with neighborhood dark stores that stock everyday products which are picked, packed and delivered within a short span ranging from 15-45 minutes. This new format of shopping and delivery is gaining prominence in Europe owing to increasing preference for app-based convenience among customers.
Europe Quick E-Commerce Market is estimated to be valued at US$ 10.39 Bn in 2024 and is expected to exhibit a CAGR of 14.39% over the forecast period 2024 To 2031
Quick commerce aims to provide urban dwellers an ultra-fast and seamless shopping experience for last-minute errands or missed items from the regular weekly shop. This on-demand delivery model is spearheaded by digital natives who form a major chunk of customers for whom quick deliveries within the promised timeline act as a key purchasing criterion.
Key Takeaways
Key players operating in the Europe quick e-commerce are CMP Resolutions, The Resolution Group, ADR Solutions, Milestone Mediation Group LLC, Mediation Works Incorporated, Commonwealth Mediation Group, Parivartan Conflict Management Services, Korb Mediation LLC, A Better Way Mediation, New Mediation. The growing preference for online grocery shopping and doorstep deliveries among millennials and generation Z has boosted the demand for quick commerce platforms. Technological advancements like AI-powered inventory management and order allocation have enabled retailers to optimize fulfillment times.
Market Trends
The Europe Quick E-Commerce Market Demand for convenience drives hyperlocal deliveries - Customers prefer ordering daily essentials via mobile apps for deliveries within 1 hour owing to busy lifestyles. This has propelled hyperlocal delivery models focused on high-density urban areas.
Sustainability initiatives gain traction - Quick commerce players are partnering with local merchants and implementing packaging strategies to reduce plastic waste and minimize the environmental impact of frequent deliveries.
Market Opportunities
First mover advantage in new geographies - Several Tier-1 & Tier-2 cities offer scope for quick commerce startups to establish footprint and scale up operations.
Integrated omni-channel strategies - Quick delivery models can be dovetailed with regular online and offline grocery channels to provide seamless shopping experience across platforms.
Impact of COVID-19 on Europe Quick E-Commerce (Quick Commerce) Market:
The COVID-19 pandemic has significantly impacted the Europe Quick E-Commerce (Quick Commerce) Market Size and Trends. During the initial COVID lockdowns in 2020, online grocery shopping witnessed massive growth as people avoided visiting brick and mortar stores in order to maintain social distancing. This led dark stores and quick commerce startups to witness burgeoning demand overnight. Companies scaled up their delivery fleet and hired thousands of employees to handle the exponential surge in order volumes. The pandemic has accelerated the shift towards quick and on-demand commerce fulfillment models in Europe.
While the pandemic initially boosted growth, subsequent lockdowns and restrictions posed operational challenges for quick commerce players. Social distancing measures limited human interaction that's essential in grocery fulfilment. Supply chain disruptions led to shortages and delays. Rising costs associated with safety measures also cut into company margins. However, players used the opportunity to expand into new cities, strengthen logistics networks and bolster their service offerings. The sector has emerged stronger as pandemic restrictions eased. Market analysts predict robust growth prospects as quick commerce models continue addressing evolving customer demands in a post-COVID world.
Europe Quick E-Commerce (Quick Commerce) Market - Geographical Concentration
In terms of value, Western European countries like the UK, Germany, France and Spain collectively account for over 60% share of the quick commerce market in Europe. Major cities including London, Berlin, Paris and Madrid have emerged as hotspots for quick delivery given their large, technology-savvy urban populations with busy lifestyles. Significant venture capital funding as well as support from local administrations has encouraged startups to set up hyperlocal dark stores in these regions. Meanwhile, Northern European countries like the Netherlands and Denmark are also emerging as lucrative markets backed by growing on-demand delivery demands.
Europe Quick E-Commerce (Quick Commerce) Market - Fastest Growing Region
Central and Eastern European countries have been the fastest growing market for quick commerce. Throughout the COVID-19 pandemic, restrictions led to a surge in online grocery adoption in this region. Cities across Poland, Czech Republic, Hungary and Romania have witnessed a proliferation of local quick commerce startups as well as expansions by global players. Underpenetrated modern retail and widespread smartphone usage among young populations have supported their burgeoning popularity. With domestic venture funding on the rise, startups are able to aggressively expand into new neighborhoods. The strong growth momentum is anticipated to persist as both shoppers and businesses increasingly integrate on-demand delivery models into their daily lives.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
