Last but not least, hotel brands are in the hospitality business for a reason. Ensuring your hotel’s customer service tactics are up to par across properties is essential. While you likely already have a customer service strategy in place, how do you know if it’s succeeding? 

 Analyzing the reviews your hotel brand receives is one way to see what previous guests say about their experience. Are there numerous negative reviews about the friendliness of your front desk staff? What about the cleanliness of the hotels? When reviewing how your customer service efforts are performing, these are things to consider. 

 Your hotel brand can also leverage social listening to look for online conversations about your brand. Again, is there a common theme among the conversations providing insight into where your hotel brand can make improvements? Ensuring that your customer service tactics are five-star worthy is essential. 

Vacation season is here! There’s no better time than now to ensure your hotel brand’s localized marketing efforts are optimized. By completing the tactics mentioned above across all your hotel properties, you’ll kick off the vacation season with more bookings than ever.

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