Advertising main media helps to make consumers aware of the products and aims to build preference for that product over its competitors. In the market, there is a lot of competition and different types of brands and products are available. To sell their product more in-market advertising is more important as it helps the customer to know about the products and their description. Advertising laws help to protect consumers against false advertisements, which improves the information consumer can use to make decisions about which products and services to buy.

Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyses how a message is intended to support a marketing or advertising strategy and then develops tactics to share those messages in the right places with the right people. Steps for media planning are,

• Performing a market analysis, which involves determining who your audience is
• Establishing media objectives is the goal of the media plan
• Setting the strategy
• Implementation
• Evaluation and follow up

TV Advertising is a span of television programming produced and paid for by an organization. It conveys a message promoting and aiming to market, a product or service.

Advantages of TV Advertising

• TV advertising build trust
• Boost sales
• It reaches to the vast advertisement
• The result of advertising can be tackled
• Even small brands can get into TV advertising on digital channels
• It benefits from second- screening

Consumer gets more influenced by TV Advertisements because they inform consumers about a product more than other mediums. TV advertisement benefits companies by informing consumers about the brand and products using visual and audio cues.

Radio Advertising is a form of marketing strategy that uses the radio both traditional stations and satellite and internet radio- to promote a product or service. It is a less expensive form of advertising in many cases, especially compared to televisions advertising.

Radio Advertising namely straight commercials, dialogue commercials, dramatized commercials, and integrated Commercials.

Affordable Media is an online media buying service where you’ll always deal with a senior member of our team. We book advertising space on commercials TV radio, Cinemas, and billboards, - Australia-wide.

Advertising can be powerful, can be a cost-effective mass-market advertising medium. TV ads can be seen by thousands of people at any one time. We also provide help to clients who want to make their own TV ads but need some help.

Visit our website https://affordablemedia.com.au/