Through the powers of Social Media and its constant evolution, every brand has the chance to run an impactful beauty marketing campaign. The path to great results and ROI is to thoughtfully choose the right social channels to support your strategy, depending on your messaging, goals, and target audience.To get more news about engaging in pornography, you can visit our official website.

With the global beauty industry generating over $500 billion in sales per year according to McKinsey, and a global pandemic that has shifted our consumption habits to a much more digital space, there’s no excuse to not be capitalizing on Social Media’s best tools and trends to reinforce your Beauty Marketing strategy. Creating online experiences has become the number one goal for beauty brands – something that Antonia Baildam, Beauty Brand Partnerships at TikTok, stated during our Performance Summit 2020 event. But the most important thing to do before building these experiences or betting on one channel or another is to define your goals.

Whichever goals your brand may have, such as increasing brand awareness, driving traffic to your website, generating new leads, growing revenue, boosting brand engagement, or building a community around your business, there are some aspects that you must take into account when deciding what’s the best platform for your beauty marketing strategy.
Why beauty brands need Social Media
Makeup, body creams, hair sprays, and perfumes – beauty products such as these all rely on a visual medium to be best showcased. Therefore, it’s no surprise that our New Beauty Rules report that we published at the end of last year revealed that the visually-dominating platform Instagram is by far the most valuable platform for beauty companies, as 85% of professionals named this as one of their best-performing channels.

So it’s clear that Instagram will be long considered a key social platform for beauty brands – but different formats of content resonate on different channels. Activations on YouTube, for example, can drive sales and convert consumers into a community, so it’s important to deliver personalized content to targeted, niche audiences through carefully selected social platforms.

Showing off your brand’s personality through social mediums also gives beauty consumers a chance to build rapport and relate to the messaging, increasing overall brand awareness.

Encouraging followers to participate in the conversation surrounding your beauty campaign is key for customer engagement. Promoting call-to-actions like sharing, commenting, and clicking-through can also increase traffic to your e-commerce site, simply put – the benefits are endless, as Social Media platforms can activate an audience and customer base.
When it comes to determining which channel type can generate the most Media Impact Value™ or MIV®, beauty brands are seeing a variety of results depending on the demographic they target and strategies they use.

In the graph below showing a Channel Mix Benchmark for Owned Media, we see that in February 2021, NYX Cosmetics generated 85% of its total MIV® ($13.6M) via Instagram, a social platform known for its large advertising audience of Millennials aged 25-34 years. With a hefty following of 14.7M and plenty of young Influencers featured on their feed, it’s clear that NYX is efficiently strategizing for the Instagram demographic.

In contrast, looking at L’Oréal Paris, they generated 80% of their total MIV® ($12.4M) via Facebook – a channel that has a more even spread of users across most age groups aged 18-54 years. So, unsurprisingly, L’Oréal’s main ambassadors like Eva Longoria and Viola Davis aren’t Millennials or Gen Z, helping to hone in on their more mature target demographic.