our company’s digital identity is its website. It can either help or hurt your company’s first impression. Having a website that is up to date, user-friendly, and visible on search engines helps you get more relevant and high-quality leads. To remain relevant to their customers, businesses must adapt to the market. To keep up with any changes to your business, you will need to keep updating the content and design of your website. You should think about updating your website if it does not accurately reflect what you have to offer. We’ll go over 12 ways that a dated website design can hurt your business in this blog post. Let’s start.
What makes a website design outdated?
Your website serves as the first point of contact for potential customers. If your website design out-of-date and out-of-date, it gives the impression that you don’t have enough time to concentrate on a crucial aspect of your business. It suggests that you do not care about the requirements of your customers. Within 0.05 seconds, visitors form an opinion about a website. They shouldn’t see one that doesn’t match your current brand, customer engagement, or business personality.
5 Ways How a Poor or Outdated Website Design Can Hurt Your Business
You’re losing sales
It is entirely possible for your website to simultaneously generate and lose sales. Regardless of the design of your website, some visitors will always convert, but that doesn’t mean you’re selling as much as you could. Websites are judged by how they look, and visitors may leave if the design is out of date.
Until you hire a web designer to update your web design, you won’t know how many sales you’re losing. Hiring a web designer who also offers high-quality web hosting that can handle more traffic is helpful when you get a new design. Your server will be put under a greater load as sales and traffic rise, and you do not want it to crash.
Outdated imagery
It is essential to select images that have a positive impact on the goals of the website when making a new one. When you need an image quickly but don’t have the resources, stock photography can be helpful for blogs and social media. When you use your own images for your website, it can feel more like your brand and vision are being represented.
Broken links make visitors bounce
Have you got a website that has a lot of internal links? If you delete any of your pages without redirecting them, you have broken links over time. This indicates that when people click on links, they receive an error.
Even though having a lot of broken links is worse, visitors can be lost with just one. When your website’s design is updated, it’s a good time to check all of your links on each page to make sure they work. Unless you used relative links, you will need to update all of your internal links if your link structure changes as a result of the update.
Inadequate responsive design
Your website can adapt to the size of the screen on which it is being viewed thanks to responsive web design. For a better user experience and SEO results, websites must be formatted for various screen sizes. Mobile devices account for roughly half of all global web traffic, according to Statista. You will lose a lot of visitors to your website if it does not respond to mobile devices.
Difficult to update
For your website, there are many different content management systems (CMS), and you can even have one made just for your business. Each content management system (CMS) has its own set of features, and some are better suited to particular sectors than others. A new web design and content management system might be in order if you find it difficult to add content, create new pages, or find that you are unable to make improvements with the resources at your disposal.
Is your website’s design out of date? Are you unsure which design elements are stifling the expansion of your website?
Dig Panda is here to help! We have a group of designers with a lot of experience who can help you make a new website or update your existing one. For a consultation, contact us right away.
