Global Digital Signage Market Forecast to 2032
The latest market research report from Emergen Research, titled Global Digital Signage Market, provides estimated market size and shares, latest industry trends, global market growth rates, key drivers and opportunities, constraints, product segmentation, and major market players. Cost structure, market size, competitive landscape, product portfolio and specifications, and company profiles.
According to the most recent analysis by Emergen Research, the size of the worldwide digital signage market is anticipated to reach USD 35.64 billion in 2032 and exhibit a consistent revenue CAGR of 7.2% throughout the projected period. The steadily increasing income of the digital signage market can be ascribed to the rising demand for 4K and 8K resolution screens. The visual allure of a digital signature is one of its key benefits. One of the most well-known uses of digital signage is its ability to entertain and enchant a crowd. People have short attention spans and are visual learners, thus bright screens showcasing High Definition (HD) or 4K images always have ten times the impact of a typical commercial poster.Since video content instantly captures individuals’ attention, every organization is now utilizing its potential. It also has the advantage of being a universal medium for all kinds of content. The expense of advertising is reduced since multiple contents can be shown on a single piece of digital signage.
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The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Digital Signage market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.
Key Companies Profiled in the Report are:
Samsung, LG Electronics, Sharp Corporation, Leyard, Sony Corporation, Barco, Panasonic Corporation, Goodview Company, AUO Corporation, BrightSign, LLC
Research Report on the Digital Signage Market Addresses the Following Key Questions:
- Who are the dominant players of the Digital Signage market?
- Which regional market is anticipated to have a high growth rate over the projected period?
- What consumer trends and demands are expected to influence the operations of the market players in the Digital Signage market?
- What are the key growth drivers and restraining factors of the Digital Signage market?
- What are the expansion plans and strategic investment plans undertaken by the players to gain a robust footing in the market?
- What is the overall impact of the COVID-19 pandemic on the Digital Signage market and its key segments?
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Some Key Highlights From the Report
- On 02 December 2021, Redboxa which is a leading entertainment company, announced that it had deployed digital video signage on the top of over 2,000 kiosks across the U.S., with nearly 4,000 expected total installations. Through a partnership with Velocity, which is a managed service company, the new video screens offer the company a powerful new way to partner with Hollywood studios to promote newly released movies, its rapidly growing free streaming service, as well as provide advertising opportunities for national and hyper-local media campaigns that will be seen by millions of consumers in high traffic locations.
- The hardware segment is expected to lead in terms of revenue share in the global market over the forecast period owing to technological advancements. Examples of hardware components include display panels, banners, Light Emitting Diode (LED), Liquid Crystal Display (LCD) screens, and other objects. There is a significant need for display signs due to recent technological developments and innovations in display technology, such as the introduction of 1080p, 4K, and 8K monitors. In addition, 3D technology advancements such as glass-free 3D display panels are used in advertisements to attract customers, which is expected to restrain the segment's revenue growth.
- The standalone display segment is expected to lead in terms of revenue share in the global market over the forecast period. High-profit items can be set out on a stand-alone display so that customers can more easily find them among the variety of stored goods. The benefit of a single display unit is that the goods will sell themselves. The design and personalization of these display units can help the segment's revenue develop by increasing their buyer attractiveness and interest.
- The commercial segment is expected to lead in terms of revenue share in the global market over the forecast period. Digital signage used for business operations and marketing is referred to as commercial digital signage. Businesses can utilize commercial digital signage to show a variety of content types, including live news, videos, text, images, animations, social media, emergency warnings, event listings, and more. Customers enjoy a rich and dynamic experience when different forms are connected, and scheduling material to play at specified times during the day is simple. Commercial digital signage is better for businesses since it can be customized and is less expensive than other types of advertising.
- Market in North America is expected to account for the largest revenue share during the forecast period, which is attributed to increasing partnerships and collaborations in countries in the region. To construct digital signage for its network of airport video gaming lounges, for instance, Gameway and Red Dot Digital Media teamed, according to a press release. Gameway claims it wants to make use of and utilize empty retail spaces as airport retail sales struggle in the post-pandemic lockdown environment. One of the airports participating is William P. Hobby Airport in Houston, Texas. Others include Charlotte Douglas International Airport Terminal E in Charlotte, North Carolina; Los Angeles International Airport Terminals 3 and 6 in Los Angeles, California; and Dallas Fort Worth International Airport Terminals 3 and 6 in Dallas, Texas. Red Dot built up the software, hardware, and content for the lounges.
Market Segmentations of the Digital Signage Market
This market is segmented based on Types, Applications, and Regions. The growth of each segment provides accurate forecasts related to production and sales by Types and Applications, in terms of volume and value for the period between 2022 and 2032. This analysis can help readers looking to expand their business by targeting emerging and niche markets. Market share data is given on both global and regional levels. Regions covered in the report are North America, Europe, Asia Pacific, Latin America, and Middle East Africa. Research analysts assess the market positions of the leading competitors and provide competitive analysis for each company. For this study, this report segments the global Digital Signage market on the basis of product, application, and region:
Segments Covered in this report are:
- Offering Outlook (Revenue, USD Million; 2019–2032)
- Hardware
- Software
- Service
- Product Outlook (Revenue, USD Million; 2019–2032)
- Standalone Display
- Video Wall
- Display Size Outlook (Revenue, USD Million; 2019–2032)
- Below 32 inches
- Between 32 and 52 inches
- Above 52 inches
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Regional Landscape section of the Digital Signage report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region.
The various regions analyzed in the report include:
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key reasons to buy the Global Digital Signage Market report:
- The latest report comprehensively studies the global Digital Signage market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
- The report offers an insightful analysis of the regional outlook of the market.
- It offers a detailed account of the end-use applications of the products services offered by this industry.
- The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
In conclusion, the Digital Signage Market report is an exhaustive database that will help readers formulate lucrative strategies. The Digital Signage Market report studies the latest economic scenario with value, drivers, constraints, growth opportunities, challenges, demand and supply ratio, production capacity, import/export status, growth rate, and others. Additionally, the report also undertakes SWOT Analysis and Porter’s Five Forces Analysis to study the leading companies.
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