The development status of the perfect diary

In fact, in the past few years, both the perfect diary and its parent company, Yixian E-commerce, developed rapidly. They also had full plans for their future development

In the eyes of outsiders, their ambition is too big, and their strength is not enough to match their ambition. However, according to a user survey data report released in 2019, Perfect Diary ranks second among the most popular Chinese brands.

If we want to consider the quality alone, the perfect diary may not be able to compete with other international brands, but if we consider the price alone, it is very popular. After all, the rich are a small part, so the perfect diary faces a very wide audience.

The reason why the perfect diary can stand out among many domestic beauty brands and gain consumers' recognition is mainly because they have found the right marketing strategy. First of all, as a domestic brand, if the price is higher than that of foreign brands, there is no way to open the market, so they choose to attract consumers' attention with low prices.

In this way, it has occupied a wide range of sales markets in a short period of time, opened up sales channels and gained certain brand awareness.

Secondly, it uses the way of rapidly launching new products to attract the attention of the outside world. Perfect Diary once launched 30 new products in a month. This product update speed is indeed much better than many beauty brands in the same industry. I have to say that this is indeed a high-yield brand