In recent years, the packaging industry has witnessed a significant shift towards digital printing as a more efficient and flexible alternative to traditional printing methods. The digital printing packaging market has experienced remarkable growth, driven by advancements in technology, changing consumer preferences, and the need for personalized packaging solutions. This article aims to delve into the research surrounding the digital printing packaging market, its potential, and the scope of its application across various end-use industries.
Digital Printing Packaging Market Research:
The digital printing packaging market has been the subject of extensive research and analysis to understand its dynamics, trends, and growth potential. Market research studies have revealed that the digital printing packaging industry is poised for significant expansion in the coming years. According to a report by MNM, The global digital printing packaging market size is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027.
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This growth can be attributed to several factors, including the increasing demand for short-run and customized packaging, the rise in e-commerce activities, and the need for sustainable packaging solutions. Digital printing allows for quick turnaround times, cost-effective production, and the ability to print variable data, making it highly suitable for on-demand and personalized packaging requirements.
End-Use Industry Scope:
The scope of digital printing packaging extends across a wide range of end-use industries, each with its unique requirements and opportunities. Let's explore a few key sectors that are driving the demand for digital printing packaging:
Food and Beverage: The food and beverage industry is witnessing a surge in demand for digitally printed packaging due to the need for eye-catching designs, product information, and brand promotion. Digital printing allows for vibrant colors, intricate designs, and customization options, enabling brands to stand out on the shelves and create a memorable consumer experience.
Pharmaceuticals and Healthcare: The pharmaceutical industry requires precise labeling, serialization, and anti-counterfeiting measures, all of which can be efficiently achieved through digital printing. With stringent regulations and the growing importance of patient safety, digital printing offers pharmaceutical companies the ability to print unique codes, variable data, and tamper-evident features on their packaging.
Cosmetics and Personal Care: The cosmetics industry heavily relies on visually appealing packaging to attract consumers. Digital printing enables brands to experiment with innovative designs, special effects, and personalization, catering to the preferences of individual customers. Moreover, the ability to print small batch sizes is advantageous for product launches and limited-edition collections.
Retail and E-commerce: With the exponential growth of online shopping, there is a rising demand for digitally printed packaging that combines branding, security, and logistics. Digital printing facilitates the printing of barcodes, QR codes, and tracking information, ensuring smooth supply chain operations while enhancing the unboxing experience for customers.
UV-based printing ink is the fastest growing market
UV-based inks are cured by exposure to strong UV light. These inks are pure solid systems and do not contain solvents. The lack of solvents offers environmental benefits, high speed, and faster turnaround time. The curing process takes place through the interaction of the ink ingredients and a strong UV light source in a dryer. They can be rapidly cured, thereby increasing the print speed and saving production time. UV-based inks include colorants in dye or pigment form. These inks can be applied to a wide range of uncoated substrates and produce a very clear image with excellent color value. Owing to the high density, UV-based inks are capable of being printed on rigid substrates. This has increased the usage of UV-based inks for printing on POS/POP, wood, metal, glass, and other such substrates.
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The demand for these inks is lower compared to water-based inks, as they are expensive, require expensive curing modules in the printer, and the cured ink has a significant volume, resulting in slight relief on the surface. The major drawbacks of UV-based inks are that they cannot be used on all substrates and cannot be printed on dark substrates and are susceptible to cracking when applied on flexible substrates. The most common type of UV-based ink used in digital printing is composed mainly of monomer and oligomer acrylate resins, along with photoinitiators.
UV-based inks are a 100% solid system and do not contain solvents. They do not emit any VOCs as they are devoid of solvents. Hence, using this type of ink helps lower the environmental impact and achieve an excellent color value. The major disadvantage of UV-based ink is that it cannot be used on all substrates and cannot be printed on dark substrates. UV-based inks are suitable for food packaging labels only when it is fully cured.
North America is the second-largest market for digital printing packaging
The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.
The presence of major cosmetics markets along with strong growth in various parts of the region are expected to drive the market for digital printing packaging. The significant demand for natural and organic cosmetic products along with increased per capita spending on beauty and personal care products increases the demand for digital printing packaging in the region. Rising competition and manufacturers’ efforts in developing sustainable packaging which reduces packaging waste and, at the same time, provides differentiation by offering high visibility and esthetic appeal to the product are also expected to support the growth of the digital printing packaging market over the next five years. Low interest rates, presence of established players, and stringent environmental regulations emphasizing the use of cost-effective and sustainable packaging are also expected to drive market growth.
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Digital Printing Packaging Market Key Players:
The digital printing packaging market comprises major solution providers, Huhtamaki (Finland), Constantia Flexibles (Austria), Quad/Graphics, Inc. (US), THIMM The Highpack Group (Germany), Printpack (US), DS Smith (UK), Smurfit Kappa (Ireland), Krones AG (Germany), CCL Industries Inc. (Canada) and ePac Holdings, LLC. (US) among others. The study includes an in-depth competitive analysis of these key players in the digital printing packaging market, with their company profiles, and key market strategies.
DS Smith is a global leader in customer-specific packaging with an emphasis on cutting-edge packaging design and local service close to customer facilities. DS Smith meets every market requirement with a product portfolio that includes transit packaging, consumer packaging, displays and promotional packaging, customized protective packaging, and industrial packaging. The company offers packaging solutions, paper products, and recycling services for industries such as food & drink, consumer goods, industrial, e-commerce & e-retail, and converters. DS Smith operates in over 30 countries. It offers packaging solutions in North America, Europe, and Asia Pacific. The company follows a circular business model.
