Oral hygiene is the practice of brushing one's teeth and cleaning them on a regular basis to keep one's mouth clean and free of illness & other disorders. It is critical to practice good oral hygiene on a regular basis in order to avoid dental disease and bad breath. The worldwide oral hygiene products market is predicted to rise rapidly due to rise in awareness of health hazards such as osteoporosis and diabetes. Oral hygiene has become more popular around the world as more instruments and strategies for keeping the mouth clean and disease-free have become available. These habits should be followed on a daily basis to avoid dental problems such as periodontitis and gingivitis. In most nations, brushing teeth twice a day is the standard, thus the demand for good oral hygiene is strong. As a result, a huge number of companies are vying for the largest share of the oral hygiene products market, which resulted in a fiercely competitive vendor landscape.

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COVID-19 Impact Analysis

• The world is in the midst of a major crisis. The COVID-19 pandemic has wreaked havoc on worldwide communities, disrupted international supply systems, and sparked major stock market selloffs. This has disturbed the oral hygiene products market.
• COVID-19 has a temporary impact on this market as the production and supply chain are halted. Production, supply networks, and demand for these products are expected to gradually improve as the situation improves. This is anticipated to allow businesses to consider methods to increase output, conduct technological research, and improve present products.
• Although the usage of online platforms to purchase products may provide a short-term boost to the market. In these difficult circumstances, using these platforms is simple and convenient as online shopping portals provide variety of options and provide excellent payment options to consumers.

Top Impacting Factors

• Oral care products are expected to expand in popularity as people become more conscious of dental hygiene and the prevalence of dental caries cases rise. Market competitors have done a number of steps to raise awareness about good oral health and cleanliness.
• The rapid adoption of dental cosmetic treatments and other aids to improve personal appearance has boosted demand for oral care products. A significant element that drives the market for oral care products is the rise in dental caries incidence rates.
• The growth in worldwide elderly population as well as the availability of numerous types of denture items has driven the demand for oral care products. The global rise of oral care products is linked to the introduction of novel goods & therapies, technological improvements such as electric & battery-powered toothbrushes, and a vast range & variety of items.
• Oral hygiene products have grown in popularity due to innovative and appealing items such as battery-powered toothbrushes, electric toothbrushes, dental floss, fresh breath strips, chewing gum, denture adhesive lotions, denture cleansers, and fixatives.

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Market Trends

New product launches to flourish the market

Dental prostheses, dental biomaterials, oral imaging, dental hygiene, lab equipment, orthodontics, periodontics, and endodontics are all segments of the oral care goods industry. Mouthwash/dental rinse, dental accessories, dental bleaching/whitening goods, toothbrush, toothpaste, and other dental hygiene types make up the dental hygiene segment. Toothpaste leads the oral product care market in the dental hygiene segment due to its widespread use across all economic and age categories. The availability of a wide range of toothpastes, such as pastes, powders, and gels, give consumers a lot of options, which drives demand for oral hygiene products.

Mouthwash is predicted to rise at a healthy rate during the forecast period due to an increase in usage for maintaining a healthy lifestyle. Despite its benefits, negative effects include tooth discoloration, oral mucosa damage, and severe responses if eaten, particularly in children. These factors may make it difficult to use. In the coming years, however, the development of herbal and flavored mouthwashes is projected to boost demand. The toothbrush industry has experienced profitable growth due to the development of revolutionary technology such as electric and Bluetooth-enabled toothbrushes that provide improved cleaning. Colgate introduced the Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence in January 2018.

An increase in the number of businesses whose sole purpose is to provide high-quality oral hygiene products

Despite the presence of several large players as well as smaller companies on a regional and global level in the global oral hygiene products market, there are numerous companies that are solely focused on providing high-quality oral hygiene products for use in significant indications such as gingivitis, halitosis, periodontitis, and peri-implantitis. Diverse manufacturers have several brands and product offers, with the majority of significant corporations having different flavors of oral hygiene products. Colgate-Palmolive is a worldwide leader in oral hygiene products, with prominent brands including Colgate Total, Colgate Maximum, Colgate Max Fresh, Colgate 360°, Colgate Extra Clean, and others

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Key Benefits of the Report

• This study presents the analytical depiction of the oral hygiene products industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the oral hygiene products market share.
• The current market is quantitatively analyzed to highlight the oral hygiene products market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed oral hygiene products market analysis based on competitive intensity and how the competition will take shape in coming years

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