Global Salt Substitutes Market to Reach US$1.09 Billion in 2023, Expected to Grow at a CAGR of 5.67% from 2023 to 2030
The global Salt Substitutes Market is projected to reach a value of US$1.09 billion in 2021 and is estimated to grow at a CAGR of 5.67% from 2023 to 2030. Salt substitutes are products that are used as alternatives to traditional table salt (sodium chloride). These substitutes are designed to provide a similar taste to salt while reducing sodium intake. The growing awareness regarding the harmful effects of excessive sodium consumption on health is driving the demand for salt substitutes. These products offer various advantages, including the ability to enhance flavor, reduce high blood pressure, and manage weight. The need for salt substitutes is driven by the increasing prevalence of lifestyle diseases such as hypertension and cardiovascular diseases, along with a rising focus on healthy eating habits.
Market Key Trends:
One key trend in the salt substitutes market is the increasing demand for natural and organic products. Consumers are becoming more conscious about their health and are opting for natural alternatives to traditional salt. Natural salt substitutes, such as herbs, spices, and seaweed-based products, are gaining popularity due to their perceived health benefits and clean label appeal. These products offer unique flavors and enhance the taste of dishes without adding excessive sodium. The rising trend of clean eating and the preference for natural ingredients are driving the demand for natural salt substitutes worldwide.
The Salt Substitutes Market Size can be segmented based on type and application. Based on type, the market can be classified into mineral salts, amino acids, yeast extracts, hydrolyzed vegetable protein, and others. Among these, mineral salts dominate the market, accounting for the largest market share. This can be attributed to the wide availability and adoption of mineral salts as a salt substitute due to their similar taste profile and lower sodium content compared to table salt. Additionally, mineral salts are often used in processed foods and beverages as a flavor enhancer, further driving their dominance in the market.
The global salt substitutes market is expected to witness high growth, exhibiting a CAGR of 5.67% over the forecast period from 2023 to 2030. This growth can be attributed to the increasing awareness among consumers regarding the health risks associated with high sodium intake, such as hypertension and cardiovascular diseases. As a result, there is a growing demand for healthier alternatives to table salt, driving the market for salt substitutes.
In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the salt substitutes market. This can be attributed to the increasing prevalence of chronic diseases associated with high sodium intake in the region, prompting consumers to shift towards healthier alternatives. Additionally, stringent regulations regarding sodium content in processed foods and beverages in North America are further driving the demand for salt substitutes.
Key players operating in the salt substitutes market include Cargill Inc., Nu-Tek Food Sciences LLC, Koninklijke DSM N.V., Montana Indusrie Holding A.G., Angel Yeast Co. Ltd., Tate & Lyle Plc, and Innophos Holding Inc. These key players are adopting various strategies such as product innovations, mergers and acquisitions, and partnerships to gain a competitive edge in the market. For example, in 2020, Cargill Inc. launched a new salt alternative called “SaltWise” that provides the taste of salt with 50% less sodium. Such initiatives by key players are expected to drive the growth of the salt substitutes market.