Science Technology Focus on Value Alignment Influences Customer Loyalty Focus on Value Alignment Influences Customer Loyalty The key to customer retention in today’s acutely aware world is the alignment of brand value with customer values. The world is evolving, and so are we. Today, we’re more acutely aware of the environments we live in, and the impact brands have within them. This awareness has […] Written by martech January 18, 2023January 18, 2023
Science Technology Why You Need an Alternative to Google Analytics? Why You Need an Alternative to Google Analytics? Data and insights are the most valuable currency in your organization – but how valuable is your analytics if you can’t action them right away? It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that […] Written by martech January 16, 2023January 16, 2023
Science Technology Everything you need to know about Native Advertising Everything you need to know about Native Advertising Native Advertising is the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertising is like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These […] Written by martech January 13, 2023January 13, 2023
Science Technology Best Christmas Digital Marketing Ideas for Businesses Best Christmas Digital Marketing Ideas for Businesses Feeling out of sight and worrying about how your brand will shine? Just relax back and have yourself Merry Little Christmas Digital Marketing Ideas! Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the […] Written by martech January 5, 2023January 5, 2023
Science Technology Best Video Advertising Trends for 2023 Best Video Advertising Trends for 2023 Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video […] Written by martech December 7, 2022December 7, 2022
Science Technology Martech Interview with Xun Wang on Technology Innovation Martech Interview with Xun Wang on Technology Innovation Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We […] Written by martech December 5, 2022December 5, 2022
Science Technology Martech Interview with Kevin Beales on Conversation intelligence Martech Interview with Kevin Beales on Conversation intelligence Sales management platforms are crucial for B2B success bringing convenience to buyers and sellers. In an Martech Interview on conversation intelligence shares views on How do market players address this need? To create customized experiences and content, sellers must be able to access the right learning and […] Written by martech November 25, 2022November 25, 2022
Technology Digital Marketing Trends to Watch Out in 2023 Digital Marketing Trends to Watch Out in 2023 Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing? The market and consumer behavior have changed tremendously in the last few years. Marketing needs to consistently change to meet those demands, meanwhile ensuring the […] Written by martech November 21, 2022November 21, 2022
Technology Daily Practices of Data-Driven Marketers Daily Practices of Data-Driven Marketers In the absence of data, marketing is a stale interaction and businesses can lose invaluable opportunities. How can businesses leverage data to drive marketing efforts? Data-driven marketers are rising to the top for their focused and intentional use of data in strategy, analysis and execution. Gartner defines data-driven marketing as […] Written by martech November 18, 2022November 18, 2022
