If you’re running a website, it’s important to make sure that you’re doing everything you can to optimize it for search engines. Technical SEO is one of the most important aspects of optimization, and if you neglect it, your website will likely not rank as well as it could. In this blog post, we’ll discuss the basics of technical SEO and provide an overview of the ultimate technical SEO checklist.
What is Technical SEO?
Technical SEO is the practice of optimizing a website for better search engine visibility, according to SEO Malaysia. It includes a wide range of activities, from improving site architecture and site speed to developing schema markup and creating redirects. By addressing these technical factors, businesses can make it easier for search engines to crawl and index their content, improving their chances of ranking for relevant keywords. Technical SEO can be a complex and time-consuming process, but the rewards can be significant. For businesses that rely on organic traffic for sales or leads, technical SEO can be the difference between success and failure.
Checklists of Technical SEO
There are many factors to consider when optimizing a website for search engines. To make the process easier, we’ve compiled a list of the most important technical SEO activities:
Google has announced that they will be giving preference to websites that use SSL/HTTPS. If your website doesn’t have an SSL certificate, you should get one as soon as possible. Google’s decision to give preference to websites that use SSL/HTTPS is a response to the growing concerns about online security. In recent years, there have been a number of high-profile data breaches, and many consumers are now more aware of the risks of using the internet. As a result, they are more likely to choose websites that appear to be secure. By switching to SSL/HTTPS, you can help to ensure that your website is seen as being more secure, which could lead to more traffic and sales.
As more and more people use mobile devices to access the internet, it’s becoming increasingly important for websites to be optimised for these smaller screens. In the past, many websites were designed primarily for desktop computers, with mobile users forced to zoom in and scroll around in order to view the content. However, this is no longer acceptable, and Google has announced that mobile-friendliness is now a ranking factor. By ensuring mobile-friendly on your website, it can help ensure that your site is visible in the search results and that mobile users have a positive experience when they visit your site.
Speed your site up
The speed of your website is also a ranking factor, so it’s important to ensure that your site loads as quickly as possible. There are a number of ways to improve the speed of your website. One is to optimize your images. Large, unoptimized images can take up a lot of space and slow down loading times. Another way to improve speed is to use caching. Caching allows frequently accessed files to be stored locally, so they don’t need to be downloaded from the server each time a page is loaded. By making these changes, you can help to ensure that your site loads quickly and that visitors are not turned off by a slow loading page.
Fix duplicate content issues
If you have multiple pages on your site with the same or similar content, you may be penalized by Google. Duplicate content can occur for a number of reasons, including when a product is available in multiple colors or sizes. It can also happen if you have multiple pages that are very similar, such as two blog posts with different titles but the same content. If you have duplicate content on your site, you should take steps to remove it or consolidate it onto one page. This will help to avoid any potential penalties from Google and also improve the user experience on your site.
Create an XML sitemap
One of the most important factors in ranking highly on search engines is making sure that all of your website’s pages are being indexed. An XML sitemap is a great way to help search engines find and crawl all of your content. XML sitemaps contain a list of all the pages on your website, making it easy for search engines to find and index them. You can create an XML sitemap using a variety of tools, including Google’s Search Console. Once you’ve created your XML sitemap, be sure to submit it to all major search engines. This will help ensure that your website’s pages are being indexed properly and appearing in search results.
Consider enabling AMP
AMP, or Accelerated Mobile Pages, is a Google-backed project that aims to improve the speed and performance of mobile web pages. AMP pages are designed to load quickly and be easy to use on mobile devices. If your website is enabled for AMP, it will appear in the AMP version of Google search results. This can help to improve your click-through rate and traffic from mobile devices.
Add structured data markup to your website
Structured data markup is a code that you can add to your website to help search engines understand the content on your site. This can be used for a variety of purposes, including displaying rich snippets in search results and improving the way your site appears in voice search results. You can add structured data markup to your website using the Schema.org markup language.By following these tips, you can help to improve your website’s ranking on search engines and make it more visible to potential visitors.
Register your site with Google Search Console
One of the first things you should do when trying to improve your website’s ranking is to register it with Google Search Console. Google Search Console is a free tool that allows you to submit your website’s sitemap, view search traffic, and get insights into how your site is performing in search results. To register your site, simply go to Google Search Console and enter your website’s URL. Once your site is registered, you can then begin to submit your sitemap and view traffic data. Google Search Console is a valuable tool that can help you to improve your website’s ranking. Be sure to take advantage of it.
Technical SEO can be a complex and time-consuming process. However, it is important to do if you want your website to rank highly on search engines. By following the tips in this article, you can help to improve your website’s ranking and visibility. If you have any questions about technical SEO or would like help implementing these tips, feel free to contact us. We would be happy to help you improve your website’s ranking.
This article is posted on The Wion.