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Tissue Paper Market Future Growth Prospects, Demand, Technology Advancement, Regional Outlook and Key Players to 2028

Tissue Paper Industry Overview

The global tissue paper market size was valued at USD 20.86 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 3.3% from 2022 to 2028. This is attributable to the rising responsiveness to hygiene and cleanliness. Also, the growing awareness about sanitation and personal care is likely to boost the market demand.

Gather more insights about the market drivers, restrains and growth of the Global Tissue Paper Market

Increasing government initiatives regarding the development of environment-friendly and green sustainable consumer products are anticipated to drive the demand for biodegradable tissue paper products. Thus, major key players are investing in the development of recyclable and biodegradable products to lower the extensive cutting of trees, therefore reducing the burden on the environment. The rising introduction of a variety of natural ingredients in the development of tissue paper such as almond oils, aloe vera, etc., which help to lower the bacterial infection spread, is further expected to fuel the growth of this market in the coming years.

The increasing need for sanitary and personal care items for maintaining cleanliness and hygiene drives the demand for tissue paper products. Also, rising awareness about the spread of the COVID-19 virus is fueling the growth of this market. Rising spending on healthcare by the growing population augments the usage of personal care products and thus nurtures market growth. Additionally, rapid urbanization leads to substantial infrastructural developments resulting in an upsurge in demand for tissue paper products in future years.

Increasing investments by key players to introduce new eco-friendly and sustainable products is further anticipated to enhance the industry sales. However, increasing environmental concerns such as global warming and deforestation confines the growth of pulp-based products and hinder the tissue paper market growth.

Browse through Grand View Research’s Homecare & Decor Industry Research Reports.

  • Printed Tissue Paper Market – The global printed tissue paper market size was valued at USD 657.4 million in 2018 and anticipated to expand at a CAGR of 4.5% over the forecast period. Growing awareness regarding hygiene and healthcare is a key factor driving the demand for tissue paper. In addition, usage of tissue paper is directly dependent on consumer’s standard of living.
  • Toilet Paper Market – The global toilet paper market size was estimated at USD 51.2 billion in 2021 and is anticipated to grow at a compounded annual growth rate (CAGR) of 4.4% from 2022 to 2030. The market growth is driven by the growing health and wellness trend among consumers globally. In addition, shifting consumer behavior patterns for home care products across the world is driving the market.

Tissue Paper Market Segmentation

Grand View Research has segmented the Tissue Paper market based on application, product type, distribution channel, and region.

Tissue Paper Application Outlook (Revenue, USD Million, 2017 – 2028)

  • At Home
  • Away From Home

Tissue Paper Product Type Outlook (Revenue, USD Million, 2017 – 2028)

  • Paper Tissues (made from pulp)
  • Wet Wipes
  • Facial Tissue
  • Others

Tissue Paper Distribution Channel Outlook (Revenue, USD Million; 2017 – 2028)

  • Offline
  • Online

Tissue Paper Regional Outlook (Revenue, USD Million, 2017 – 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Companies profiled:

Some prominent players in the global tissue paper market include

  • Procter & Gamble (Cascade)
  • Kimberly – Clark
  • Essity
  • Kirkland Signature (Costco)
  • Georgia- Pacific
  • Solaris Paper
  • Seventh Generation
  • Charmin Paper
  • Angel Soft
  • Naturelle

Order a free sample PDF of the Tissue Paper Market Intelligence Study, published by Grand View Research. 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


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