How this Chinese makeup brand got to the top | #pe..

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How this Chinese makeup brand got to the top | #perfect diary

How this Chinese makeup brand got to the top

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, using the strategies of KOL marketing, co-branding, and private traffic. This Perfect Diary case study dissects how the br

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