App Analytics Market Overview
A comprehensive analysis of the "App Analytics Market" has been provided by the App Analytics research company Maximise Market Research. Key business insights, demand analysis, pricing analysis, and a competitive landscape are all included in the report.
App Analytics Market Growth :
App Analytics Market was worth US$ 2.33 Bn in 2022 and total revenue is expected to grow at a rate of 22.1 % CAGR from 2023 to 2029, reaching almost US$ 9.46 Bn in 2029.
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App Analytics Market Scope and Methodology:
An extensive study of market participants in the App Analytics market is provided in the report. It offers a thorough examination of the international, regional, national, and local App Analytics markets. The competition analysis section identifies key market participants from a variety of geographical areas and provides information on their revenue, financial condition, portfolio, and technological advancements. Based on certain criteria, a segment-by-segment analysis of the App Analytics market is carried out to identify the positive and negative market growth influences. The study provides projections for market size, growth rate, and present and future trends in the App Analytics market by analysing primary and secondary data sources. The market size estimation for various segments is validated using the bottom-up methodology. Both primary and secondary data are included in the report.
Utilising tools like SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis, both qualitative and quantitative research approaches are used. These analytical tools offer insightful data about the App Analytics market, including factors that are driving and inhibiting growth. Overall, the study helps investors, stakeholders, and market observers of the App Analytics market make wise decisions by acting as a thorough reference.
App Analytics Market Regional Insights
The report includes a thorough analysis of all the factors, market size, growth rate, and import and export in regions. The Regional Analysis provides the App Analytics market status of various countries included in the report. The App Analytics market is broadly segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Market Dynamics for App Analytics:
Digitalization is being quickly adopted by a number of businesses from a variety of sectors, which is significantly boosting consumer acceptance of mobile and online apps. According to a study by App Annie, the total number of mobile apps downloaded globally increased from 140.68 billion in 2017 to 204 billion in 2022. The increasing use of smartphones and other mobile devices, which has led to a significant rise in the number of people using and spending time on mobile apps, is another important driver pushing the adoption of app analytics solutions. Additionally, BYOD trends in the workplace are expanding, which is promoting the use of mobile devices as workers become more dependent on them.
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What is App Analytics Market Segmentation?
App Analytics Market by Component
Software
Services
App Analytics Market by Type
Mobile Analytics
Web Analytics
The market is divided into Mobile Analytics and Web Analytics based on Type. During the projection period, the mobile app analytics category is anticipated to hold the largest market share. As more businesses are eager to invest in their mobile apps for self-promotion, mobile app analytics solutions are expanding. Every month, mobile ads are sent all over the world in excess of 500 million. Therefore, businesses are utilising mobile advertising to increase the efficiency of their mobile marketing initiatives and their return on investment.
App Analytics Market by Vertical
BFSI
Retail
Media & Entertainment
Telecom and IT
Others
The market is further divided into BFSI, Retail, Media & Entertainment, Telecom and IT, and Others based on vertical. The media and entertainment sector includes, among other things, OTT media, social media, music apps, and mobile or web gaming apps. It is anticipated that customers' growing use of social media and messaging apps would accelerate the uptake of app analytics solutions within businesses. Out of a total of 3.8 billion active social media users by 2022, approximately 3.75 billion will be active mobile users.
App Analytics Market by Application
User Analytics
Revenue Analytics
Ad Monitoring & Marketing Analytics
App Performance Analytics & Operations
Others
Who are App Analytics Market Key Players?
1.Adjust
2.Adobe
3.Amazon
4.Amplitude
5.App Annie
6.Appdynamics
7.Appscatter
8.Appsee
9.Appsflyer
10.Apptentive
11.Clevertap
12.Contentsquare
13.Countly
14.Google
15.Heap
16.IBM
17.Kochava
18.Localytics
19.Mixpanel
20.Moengage
21.Segment
22.Swrve
23.Taplytics
24.Tune
25. Yahoo
Key questions answered in the App Analytics Market are:
- What are the recent industry trends that can be implemented to generate additional revenue streams for the App Analytics Market?
- What major challenges could the App Analytics Market face in the future?
- What segments are covered in the App Analytics Market?
- Who are the leading companies and what are their portfolios in App Analytics Market?
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Table Of Content :
1. Preface
1.1. Report Scope and Market Segmentation
1.2. Research Highlights
1.3. Research Objectives
2. Assumptions and Research Methodology
2.1. Report Assumptions
2.2. Abbreviations
2.3. Research Methodology
2.3.1. Secondary Research
2.3.1.1. Secondary data
2.3.1.2. Secondary Sources
2.3.2. Primary Research
2.3.2.1. Data from Primary Sources
2.3.2.2. Breakdown of Primary Sources
3. Executive Summary: Global App Analytics Market Size, by Market Value (US$ Bn)
4. Market Overview
4.1. Introduction
4.2. Market Indicator
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.2.4. Challenges
4.3. Porter’s Analysis
4.4. Value Chain Analysis
4.5. Market Risk Analysis
4.6. SWOT Analysis
4.7. Global App Analytics Market Industry Trends and Emerging Technologies
5. Supply Side and Demand Side Indicators
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and price curve by region (2018 to 2021)
- Market Size, Share, Size & Forecast by different segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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