Online clothing rental is an e-commerce platform that meets the clothing needs of its consumers who either cannot afford or do not wish to spend on clothes they require for short term.  This mode of shopping also offers variety of clothing, which can be further classified depending upon the size, type, brand and prices.

The Australian retail industry is being reshaped by change in consumer expectation, technology, and emergence of new business models. Consumers today want to wear new apparels for almost every occasion. This makes it economically burdensome for consumers to purchase multiple designer apparels. In addition, the demand for fresh looks by millennials prompts them to order garments online, use it for that specific purpose, and then return them.

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Therefore, renting clothes provides an affordable alternative instead of direct purchase of these products. This primarily drives the growth of the online clothing rental market in Australia. With the availability of easy internet access, it is convenient for consumers to choose clothes from a variety of options and order them online for economical prices with hassle-free door-step delivery. This majorly propels the demand for the Australia online clothing rental market. However, clothes rented online are shared and thus, worn by several users leading to questions regarding hygiene of the product, which can act as a major drawback to the market. Providing customized clothing on rent to the consumers depending upon their specific requirement, can help to expand the consumer base in the country. This can be viewed as an opportunity by the rental providers.

The market is segmented based on clothing style and end user. Based on clothing styles, it is classified into ethnic, western, and others. Based on end users, it is categorized into women, men, and kids. 

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The key players in the Australia online clothing rental market include Glam Corner Pty Ltd, Your Closet Pty Ltd., Her Wardrobe, Something Borrowed, The Volte, Rent the Runway, The Birdcage Stylist, Dressed Up, Dress For A Night, and Dress Hire Au.

KEY BENEFITS FOR STAKEHOLDERS

• This report provides an extensive analysis of the current and emerging trends and dynamics in the Australia online clothing rental market.
• In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
• This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
• A comprehensive analysis of the factors that drive and restrict the market growth is provided.
• A comprehensive analysis of the region is provided to determine the prevailing opportunities in these geographies.

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