Water purifiers are devices used to filter water by the means of extracting unwanted chemical and biological contaminates, suspended solids, and gases from the drinking water. Safe drinking isn’t readily available today due to reasons including industrial development, environmental degradation, and growth in population. Thus, it has become essential for consumers to be aware of the water purification technologies to ensure that the water they are consuming is of good quality. Owing to advancements in the field of water purification, there are multiple technologies available to purify water, such as gravity purifier, UV purifier and RO purifier.

The quality of fresh water bodies around New Zealand are subjected to contamination due to the drainage of wetlands, modification of rivers and urbanization. New Zealand faced severe water contamination that led to gastrointestinal illness and poisoning of one-third of its population in August 2016,. Such circumstances boost the demand for the use of water purifiers to ensure clean and good quality water for consumption for the New Zealanders.

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In addition, the water safety awareness campaigns by the government and non-government organizations, rise in prevalence of waterborne diseases, and increase in concern regarding health are some crucial factors which fuel the use of water purifiers, thereby driving the market in New Zealand. However, the advanced features, complexity of water purification technology, and maintenance of the sophisticated technology can incur additional costs for the consumers. This is expected to hamper the growth of the New Zealand water purifier market.

With growth in industrial developments, the levels of pollutants in groundwater and rivers is on the rise. This situation demands purification of water not only on a smaller scale for residential purpose, but also on a large scale for agricultural use. Since agriculture is New Zealand’s a crucial industry, water purification manufacturers can regard this as an opportunity for further growth.

The New Zealand water purifier market is segmented based on technology, end-user, channels of distribution, and portability. Based on technology, the market is classified into gravity purifier, UV purifier, and Ro purifier. Based on end user, it is bifurcated into commercial and residential. Based on distribution channel, it is categorized into retail stores, direct sales, and online. Based on portability, it is divided into portable water purifier and non-portable water purifier.

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The key market players include Amway, Brita Water Filters, Mountain Fresh, Just Water Filters, Pure Water Services, Davey Water Products, Purewater Products, Aqua Synergy Group, Taylor Purification, and Puretec Ltd.

KEY BENEFITS FOR STAKEHOLDERS

• This report provides an extensive analysis of the current and emerging trends and dynamics in the New Zealand Water Purifier Market.
• In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
• This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
• A comprehensive analysis of the factors that drive and restrict the market growth is provided.
• A comprehensive analysis of the region is provided to determine the prevailing opportunities in these geographies.

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