As we have already highlighted in other contents here on the blog, Inbound Marketing is constantly evolving due to advances in technology and new consumer habits.
And that means that to stand out in the market you need to invest in techniques that help strengthen your authority, such as SEO (Search Engine Optimization).
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So start now reading this content about one of the main current SEO strategies: Topic Clusters and learn how to gain more visitors!
- What are Topic Clusters?
- The structure of Topic Clusters
- The Benefits of Topic Clusters for SEO and Content Marketing Strategy
- Interested in Topic Clusters? So start organizing your content now and learn how to increase website traffic!
What are Topic Clusters?
The Topic Clusters are considered an SEO strategy critical to any business that wants to increase organic traffic in search platforms such as Google.
That's because this strategy works in order to organize your content into groups of a certain topic in order to connect them.
To make this SEO strategy easier to understand, let's assume you have a website with the traditional structure we are used to seeing around.
Thus, it is very likely that there is a home, a content page, another for your products or services and a link to the blog, which hosts all the texts related to your market.
As you can imagine, a website is very well organized when it guides you to the blog of a particular venture easily.
However, when the opposite happens - the visitor enters the blog directly to find content -, the structure is a little different, without much organization.
Calm down, but I still don't quite understand. So let's show you another example!
Typically, blogs have categories with a compilation of posts on a subject, without having an organization that makes sense for the visitor to delve into it.
Therefore, it is recommended to write a more complete content, which uses the necessary references to other more in-depth texts, which generate internal links between them.
At this moment, Topic Clusters is coming to become an effective SEO and Content Marketing strategy.
That's because the content that was developed about a certain topic is called a pillar page, and it will serve as a basis for allocating other related content.
Probably, you should still be a little confused, after all, we are talking about the pillar page, internal links and clusters without much use. So let's make it much clearer for you in the next topics!
The structure of Topic Clusters
As we saw above, Topic Clusters are composed of three elements: the pillar page, the internal links and the clusters.
To break this SEO strategy in-depth, we've decided to describe each of these factors for you.
Let's see:
Pillar Page
A Pillar Page represents the center of a certain content topic, that is, it becomes the fundamental structure for the content that will be written about that subject.
Ranked as the generic and most common keyword in that category, the pillar page can drive organic traffic to your website or blog to position them on the first page of Google.
Typically, this content generates several links to the clusters, which return links to the pillar page so that the Topic Clusters structure is created.
In other words, the pillar page needs to receive links from pages that are important to your business.
In order for it to be correctly applied in an SEO strategy, it is recommended to subdivide the pillar page into two: epic and references.
Epic pages are the most common, as they deal with extremely complete content on a particular topic.
Being long, the epic pages are not read quickly, so the tip is that you make such content available for download in PDF, so the visitor can read the material at the time it suits him best.
Referral pages are a list of referral links that talk about the various subjects within a category.
Clusters
Now that you know what a pillar page is, it's easier to explain what Clusters are.
Basically, clusters are the content links found on the pillar page, with long tail keywords and denser and deeper subjects.
In other words, while the pillar page is the center of various contents, as it addresses all subjects in order to introduce you to them, clusters are the contents in which you can talk about a topic in depth.
And those who think that Clusters are only in blog posts are wrong.
Other types of content fit very well within a category, such as YouTube or even a Landing Page, which are conversion pages.
In this way, you go beyond your website or blog to generate a semantic experience for users.
When you define your clusters, it is necessary to understand that they must deal fairly objectively with a certain subject, without other subjects being so explored – the recommended thing is only the pillar page to do this.
From the moment you join your clusters to the pillar page, Google understands that you have complete autonomy on that topic, which can generate increased organic traffic.
Internal Links
Whether you know it or not, internal links are fundamental factors for the success of an SEO and Content Marketing strategy.
Even if they don't have the same value as an external link so that you’re ranking goes higher and higher, internal links are great for showing Google how you organize your website or blog.
However, whoever thinks that internal links should be placed on the pages is wrong.
This is because the cluster must be linked to the pillar page, just as the pillar must link to the cluster.
In this way, different contents begin to surround the more extensive content, showing its importance for search engines.
The Benefits of Topic Clusters for SEO and Content Marketing Strategy
The benefits of adhering Topic Clusters to your SEO strategy go far beyond organizing content into categories.
With it, the distribution of authority of your pages is improved, as it increases accessibility for visitors to your blog or website, as well as for Google.
In addition, your company's autonomy in the market also increases, since the links placed on the pillar page can ensure increased organic traffic.
And when that happens, you become a reference in the industry, which also guarantees the generation of more potential consumers, which are called leads.
For these and other reasons, you must invest in Topic Clusters in your Inbound Marketing strategy!
Interested in Topic Clusters? So start organizing your content now and learn how to increase website traffic!
Topic Clusters are considered a new mindset for those who work with content production and want to increase organic traffic.
When you use Topic Clusters as your SEO and Content Marketing strategy, you really stand a chance of becoming the number one brand in your industry.
Even though internal linking is something that we don't take into account when writing content, it is very important.
Source: Property News
