Creating a sales strategy that delivers results can be a challenge for even the most seasoned company.

The way people purchase products and interact with companies has changed considerably in recent years.

In addition, for each type of product, there are different buying and selling processes that lead you to close the deal.

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Imagine optimizing each step of your sales process according to the actions your prospect takes?

Yes, that's exactly how we'll use the customer-buying journey to build a foolproof sales strategy! Check out:

What is the customer journey?

The customer's buying journey (which is also related to the sales journey) is the path that a customer takes from the first interaction with the company to the purchase of the product.

Each of these steps is made up of actions that determine which strategies should be used.

These strategies can be both marketing and sales, but today, we are going to focus on how to increase the productivity of your sales team with the customer journey,

The customer journey is divided into 4 steps, which cover the path taken by the potential buyer until he becomes a customer.

Don't confuse with the marketing funnel, which has 3 steps, the top, middle and bottom of the funnel.

To better understand, let's talk a little more about each of them and how your sales strategy can work each step.

How to use the customer journey to build a foolproof sales strategy

How to apply a foolproof strategy at every step of the customer's buying journey

From the moment they learn about your product or service to the purchase conversion, the customer goes through a journey of discovery of your solution. See how to speed up this process and increase the number of sales

Learning and discovery

Here, your potential customer starts the steps of a possible purchase. But the thing is, he still doesn't know if he really has a problem or has identified an opportunity.

At this stage, it is not recommended that your sales team come into direct contact with the prospect, this may scare him away, as he does not yet know what he needs and does not know your company.

Problem recognition

Now, our potential buyer has identified an opportunity or knows your problem, his main pain is clear and research and searches will focus on better understanding how to solve this problem, learning about possible solutions.

This is an opportunity for your sales team to help educate this prospect.

If he fills out a form and becomes a lead, make sure your sales team prepares him for the purchase, knowing how to nurture leads with relevant content and help with questions about the product and solution.

Solution consideration

From now on, your salespeople will adopt more incisive strategies.

Your prospect already knows what your problem is and starts to know and evaluate some possible solutions to that problem.

Your sales and marketing teams must help create a sense of urgency for the prospect, that is, show that that issue must be resolved quickly, accelerating the customer journey.

It is a tendency for potential buyers to forget about the problem and not buy the solution.

Keep in touch with the prospect (or lead, which is even better). Make sure what the pain is and what he is looking for in the solution, lead him on the path that your solution is the best.

Buying decision

Here, your potential client is already comparing the solutions and deciding which one best fits your problem (besides your pocket and your needs).

Your salespeople need to clearly show your product's advantages and your company's differentiators — these are the main weapons for your sales team.

Now that you know what the customer journey is and how your prospect makes buying decisions, refine the process and create your foolproof sales strategy!

The folks at Noisiest also created some really cool content to talk about another journey - the customer relationship. Good reading!

And if you have any questions please write to us through the com

Source: PropertyNews