Evidence of this is presented in the study “Rethink the employee experience”, produced by Accenture Strategy. 

According to this research, one of the reasons that lead companies to improve the employee experience is the results.

Those that do this outperform by 122% the performance of those in the “Standard Poor's (SP) 500” ranking – the largest publicly traded American companies. 

This expressive brand may lead us to think: why does the employee's experience drive the business so much? What are the benefits of this concept? How to implement it in the company? Check out the answers in the next thread!

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After all, what is an employee experience?

The employee experience means putting the employee at the center of HR decisions. In this way, the sector promotes strategies and actions that enhance the professional growth and well-being of the internal team. 

According to the book “The Employee Experience Advantage”, written by Jacob Morgan, the employee experience helps the company to look at processes through the eyes of the internal team, trying to understand their needs, desires and common points.

Given this definition, we realize that the employee experience is an important tool for managing people. This becomes even clearer when we analyze the three dimensions of this concept: 

1. Physical experiences – encompasses the experiences related to the work environment;
2. Human experiences – involves interactions between employees;
3. Digital experiences – means the way professionals perform their functions.

In each of these spheres, there are two interconnected sides that drive the application of the employee's experience:

• Personal moments that matter;
• Professional moments that matter.

Thus, HR builds an internal environment that balances the personal and professional well-being of employees. 

When this culture exists in a business, according to the aforementioned study by Accenture Strategy, team engagement increases – and an engaged team is 21% more profitable for the company.

What is the role of HR in this process?

No sector in the company is closer to employees than HR. Therefore, this area is the most suitable to take the lead in implementing the employee experience. 

Through meetings with the organization's leaders, internal satisfaction surveys with the teams and the adoption of the right strategies, HR will be able to insert the employee's experience into the organization's culture.

Why do we link the employee experience to the internal culture? We need to remember that this concept touches on employees' experiences. 

In order for the company environment to make these experiences pleasant and meaningful, the business culture needs to be adapted to favor the employee experience techniques.

To make it clearer, let's give an example. Imagine that the organization wants to attract and retain talented professionals from the millennial generation – who average 35 years of age. 

According to the study “Millennial at work – Reshaping the workplace”, carried out by the PWC consultancy, this group of professionals wants, in the first place, that good career growth opportunities be offered by companies.

To meet this call, if necessary, HR will shift the company's focus from just paying good salaries, to also include an efficient career program, which works on the development of professionals linked to a job and salary plan. 

This transformation will change the culture of the business, providing an excellent work experience for millennial.

What are the benefits of this practice?

Undoubtedly, the list of advantages that the employer experience provides when being employed in companies is enormous. Below, we separate the main benefits.

Retaining talent

The new profile of professionals expects the company to offer more than a “compensation package” for services provided internally. 

In fact, what drives a modern employee to remain on an organization's team is the feeling of belonging and the prospect of a career full of possibilities. These wishes are fulfilled through the employee experience.

Engagement and Productivity

With good professional experiences, employees are happier and more satisfied with their work. As a result, they tend to produce more and better on their demands. 

Another positive effect is the increased engagement with the goals and strategies established by the sector, leadership or company.

Innovation culture

The employee experience is closely linked to the culture of innovation. After all, this concept leads HR to find innovative ways to please and match the profile of the internal team. 

For example, the implementation of flexible working hours, a personalized benefits policy and the adoption of the home office.

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How to implement employee experience actions in your company?

In order for the employee experience to be efficiently implemented in companies, it is necessary for HR to adopt some strategic actions. Are they:

• Knowledge of the profile of employees: through reverse feedbacks, managers can hear opinions, complaints, ideas and suggestions that can reveal what the team wants from the company;
• Building a flexible environment: flexibility in people management is essential for the success of the employee experience. The company can show this flexibility by remodeling internal processes to make them more pleasant to the team;
• Mapping the employee's journey: HR needs to analyze the stages of the life cycle of professionals in the company, such as: admission, onboarding, promotion, development and dismissal. In this way, it is possible to identify aspects that need to be improved or implemented to promote the employee experience;
• Creation of a career plan: when the employee enters the company, it is important to understand what type of professional career they can follow (Y, W or V). Another important factor is to present what the company does to enhance the career (coaching programs, mentoring, etc.).

According to the study “Global Employment Trends for Youth 2020 – Technology and the future of jobs”, produced by the International Labor Organization (ILO), young professionals want jobs that make their academic, professional and personal effort worthwhile.