Ostomy Care Accessories Market is Estimated to Witness High Growth Owing to Increasing Incidences of Colorectal Cancer

Ostomy care accessories are medical devices used with ostomy products such as ostomy pouches to ensure best fit and comfort for people undergoing ostomy surgery.

Ostomy care accessories are medical devices used with ostomy products such as ostomy pouches to ensure best fit and comfort for people undergoing ostomy surgery. The accessories aid in managing stomas and facilitate drainage of waste from the digestive or urinary system to an external collection bag. They help prevent leakage and increase security of the bag adherence. The growing prevalence of diseases necessitating ostomy such as inflammatory bowel disease, colorectal cancer, and urinary diversions has boosted the demand for ostomy care accessories.

The Global Ostomy Care Accessories Market is estimated to be valued at US$ 4.26 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Ostomy Care Accessories are PPG Industries (US), Sherwin-Williams Company (US), Kukdo Chemical Co., Ltd. (South Korea), Nukote Coatings Systems (US), and VIP GmbH (Germany).

The key opportunities in the Ostomy Care Accessories Market Size  include development of accessories facilitating faster post-operative recovery, new product launches catering to unmet needs of specific patient groups, and partnerships with hospitals and healthcare facilities for regular supply of accessories.

The increasing global incidence of colorectal cancer and growing medical tourism in developing regions offer opportunities for expansion for major players in the ostomy care accessories market.

Market drivers


The high incidence rate of colorectal cancer, inflammatory bowel disease, and other conditions necessitating ostomy surgery is a major driver stimulating demand for ostomy care accessories. For instance, colorectal cancer became the third most common cancer in 2020 according to World Health Organization, accounting for 10% of all new cancer cases. This is expected to subsequently increase the requirement for ostomy care accessories for maintaining stoma and collecting waste discharge from intestines or bladder into collection bags.


PEST Analysis

Political: The political conditions that may affect the Ostomy Care Accessories market include healthcare reforms, regulations related to medical device approvals, and reimbursement policies for ostomy supplies.

Economic: Factors like rising per capita healthcare expenditure, growing elderly population, and increasing incidence of colorectal cancer and IBD could drive demand for ostomy care accessories. Fluctuations in currency exchange rates pose an economic risk.

Social: Growing social acceptance of ostomy procedures and disposable products is reducing the stigma around ostomies. This is boosting market growth. An aging population also contributes to demand.

Technological:Advancements in adhesive materials, bag closure methods, and filter technologies have enhanced wearing comfort and discretion. Development of one-piece and two-piece pouches with improved skin-friendliness raises product quality.

Geographical regions where market value is concentrated

North America accounts for a major share of the global ostomy care accessories market value due to the strong and developed healthcare infrastructure, rising geriatric population, and social awareness about ostomy procedures. Europe is another prominent regional market backed by improving reimbursement scenarios, high demand for innovative products, and a large patient pool.

Fastest growing region

Asia Pacific is poised to witness the fastest growth during the forecast period. This can be attributed to factors such as increasing healthcare spending per capita, rapidly developing medical tourism industry, rising prevalence of chronic diseases leading to ostomies, and growing number of key market players expanding their presence in Asia Pacific countries like China, India and South Korea.

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ashwini cmi

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