The global content experience platforms market is expected to witness a steady growth backed by the steady growth in demand for Media and Publishing which constitutes the largest market of the Content Analytic Software industry. According to the study, the global Content Analytic Software market was valued at US$ 4.5 Billion in 2021, and it is also expected to expand at a CAGR of 9.7% over the assessment period of 2022-2032.
The Content Experience Platforms market in emerging nations is rapidly expanding owing to its capacity to assist customers, learn and know their immediate needs. Along with this, lowering buyer attrition, rising cloud-based solution rollout, and growing interest for big data analytics are propelling market growth.
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One of the key factors responsible for the growth of the digital experience platform market is the steadily increasing implementation of cloud-based solutions across numerous sectors. Organizations’ proposals to deliver personalized, improved, and assimilated user engagement and participation throughout diverse marketing channels, as well as the growing demand for platforms to comprehend clients’ basic needs, are driving future growth.
The growing usage of Digital Experience Platforms (DXPs) by marketing professionals for the purpose of trying to reach clients across numerous electronic devices and trying to promote cross-selling and upselling, as well as huge demand due to precise data collected through DXPs used for marketing and promotions, are impacting the market.
Furthermore, the attempt to reduce bounce rate, growing adoption of big data analytics, urban development and automation, and preferred outcome for omnichannel strategy have a positive impact on the digital experience platform market. Moreover, the surge for highly personalized experiences for every consumer in real-time, as well as the availability of technologies like AI, data analytics, and cloud, provide lucrative opportunities to market participants.
In 2021, North America held the largest share in the global Content Experience Platforms market. The companies in the region have been focusing on customer loyalty and retention. Alongside, the pervasiveness of digital and conventional retail industry channels, North America leads the digital experience platform market. In the region, the tourism and leisure sector is rapidly adopting digital experience platforms. The growth of digital experience platform technology will persist to rise as a result of the client-centric culture.
Competitive Analysis:
Some of the key players in the content experience platforms market include Showpad Content, ON24, RelayTo, Paperflite, Outgrow, ClearSlide, Uberflip, PathFactory, Foleon, and Consensus.
Key Developments:
In August 2022, ON24 announced that it will unveil the next generation of webinar marketing with its space-based product launch webinar.
In April 2022, Paperflite launched Cleverstory, a content creation platform for creating interactive experiences. It includes a fluidic user-centric design that will help users to build interactive experiences at scale.
More Valuable Insights Available:
Future Market Insights, in its new offering, presents an unbiased analysis of the Content Analytic Software market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights by Deployment (Cloud-Based, On-Premises), Application (BFSI, Media and Publishing, Telecom and IT, Retail, Others) across key regions (North America, Latin America, Europe, East Asia, South Asia & Oceania, and the Middle East & Africa).
