Reusable sanitary pads are made from a highly absorbent material, usually cotton flannel. These pads can be washed and reused multiple times unlike disposable pads. Reusable pads are environmentally sustainable as they reduce waste generation and are also reusable thereby reducing recurring expenditure on menstrual products. They are manufactured using premium fabric materials which offer all day breathability, leak-proof protection and comfort during menstruation. The global reusable sanitary pads market is mainly driven by growing awareness regarding eco-friendly menstrual products, cost-effectiveness of reusable pads over disposables and health benefits such as reduced odor and rashes.
The Global Reusable Sanitary Pads Market is estimated to be valued at US$ 2297.4 Bn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 To 2031
Key Takeaways
Key players operating in the reusable sanitary pads market are BASF SE, The Dow Chemical Company, Lubrizol Corporation, Clariant, Arkema, Croda International Plc., Ashland, Akzo Nobel N.V., Elementis Plc., BYK Additives Instruments, Harmony Additives Private Limited, and Imperial Industrial Minerals Company. Growing awareness among women about sustainable alternatives has boosted the sales of reusable sanitary pads. Technological advancements have led to the development of pads which are highly absorbent, leak-proof and comfortable to wear.
Market Trends
Rise in Online Sales: Major Reusable Sanitary Pads Market Demand brands are leveraging digital marketing strategies and e-commerce platforms to increase their reach. Growing internet and smartphone penetration will continue boosting online sales in the coming years.
Focus on Herbal and Natural Materials: Manufacturers are developingpads made from natural cotton, bambooand herbal extracts to cater to the rising demand for chemical-free products. This is expected to open new growth avenues.
Market Opportunities
Emerging Markets: Countries like China, India provide immense opportunities for market expansion given their large female population and growing acceptance of sustainable alternatives.
Targeting Teenagers: Early adoption among teenagers through sensitization programs can help increase recurring customer base in long-term. Affordable pricing strategies need to be adopted to tap this demographic segment.
Impact of COVID-19 on Reusable Sanitary Pads Market Growth
COVID-19 pandemic has impacted the growth of Reusable Sanitary Pads Market Challenges And Opportunities in both positive and negative ways. On one hand, disruption in supply chain and manufacturing facilities during lockdowns hampered the market growth. However, rising awareness about environmental sustainability and saving plastic usage boosted the demand for reusable pads during the same period. Many manufacturers faced shortage of raw materials like cotton due to supply disruptions. This led to decline in production volumes and sales during initial lockdown periods in 2020.
Post-COVID recovery since 2021 has accelerated the reusable pads market once again. With growing preference for eco-friendly periods products, the demand for cloth pads is increasing compared to disposables. Increased online retailing and digital marketing efforts by manufacturers helped regain the lost market share. Additionally, rising concerns about minimising medical waste disposal during the pandemic further augmented the preference for reusable pads. Going forward, focus on sustainability goals and preventing plastic pollution are expected to drive higher adoption of reusable pads globally in the coming years.
Geographical regions where reusable pads market is concentrated in terms of value:
Europe currently accounts for the largest share in the global reusable pads market in terms of value, followed by North America. Presence of leading manufacturers, rising environmental awareness among women consumers, and stringent regulations against plastic usage are major factors driving the reusable pads sales in these developed regions. Countries like Germany, United Kingdom and France are the top revenue generators for reusable pads in Europe.
Asia Pacific is the fastest growing region for reusable sanitary pads market:
Asia Pacific region is expected to witness the highest growth in the reusable pads market during the forecast period. Factors such as rapid urbanisation, growing working women population, rising disposable incomes and startups promoting menstrual hygiene in emerging economies are fueling the market growth. Countries including India, China, Indonesia and Vietnam offer lucrative opportunities due to large consumer bases and increasing awareness about sustainability. Favorable government initiatives to improve sanitation and hygiene further support the adoption of reusable pads in Asia Pacific region.
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