Contemporary Jewelry Designers to Collect Now
As countries around the globe locked down at the beginning of the COVID-19 pandemic, one might have thought the prevailing uncertainty would inhibit sales of luxury items like fine jewelry, particularly with physical stores closed and any type of in-person selling event out of the question. To get more news about 3d design for jewelry, you can visit jewelryhunt.net official website.
But the fine jewelry sector evolved, and quickly. Quarantined shoppers were, to put it quite simply, bored. They took to Instagram, where they interacted with their favorite brands, perusing the pieces they offered. They visited e-commerce sites, and supported their favorite businesses, with money that may typically have been diverted to travel or clothing instead funding fine jewelry purchases.
Jewelry also benefited from being crafted out of precious metals, a legitimate economic vehicle seen as a safe investment in uncertain times. Gold hit a record high of $2,063 an ounce in August 2020, according to CNBC, marking a 32 percent increase in the first eight months of the year. Lots of fine jewelry sellers had their best years yet. Who would’ve guessed?
The surge in jewelry purchases has helped companies learn more about their customers, what they value, what they splurge on, and how their tastes are evolving.The RealReal is at the forefront of understanding consumer tastes.
The luxury consignment retailer started online and today also has brick-and-mortar stores across the United States. It is still riding the fine jewelry purchasing surge, seeing an average 27 percent increase in resale value for items within the category from 2020 to 2021. Fine Jewelry and Watches Editorial Manager Steffi Lee says The RealReal shopper has “a strong knowledge of how to curate a jewelry collection with classic pieces that will retain value for years to come.”
Top sellers are recognizable motifs from major jewelry houses—a Cartier Love bangle or a Van Cleef Arpels Alhambra necklace. But Lee says shoppers are developing a taste for contemporary independent fine jewelry designers who might not be household names to the average consumer but are well known to jewelry lovers.
“Recently, there has been a new playfulness to styling jewelry, and shoppers are gravitating toward new and emerging designers,” she says.New York City-based brand Prounis saw a 167 percent demand increase in the last year on TheRealReal, and demand for Los Angeles favorite Anita Ko has increased 61 percent since July 2020.
Anita Ko, in fact, is The RealReal’s highest volume fine jewelry seller and has increased its price per item 29 percent year-over-year.
As of press time, the 10 independent contemporary fine jewelry brands with the highest resale value on The RealReal were, in order: Prounis, KatKim, Anita Ko, Polly Wales, Jennifer Meyer, Catbird, Sophie Buhai, Retrouvai, Wwake, and Suzanne Kalan.
