Why China is cracking down on its online fandom obsessed youth

Echoing Mao Zedong before him, Xi Jinping regularly stresses the Party’s domination of all aspects of life. “East, west, south, north and center, Party, government, military, society and education—the Party rules all,” as he has said. The latest target of this drive to domination is “fandom culture,” or fanquan wenhua, which refers to online youth communities that coalesce around shared obsessions with celebrity idols. According to the Cyberspace Administration of China, “toxic idol worship” threatens to poison the minds of future generations. Last month, a newspaper published by the Chinese Communist Party’s Central Propaganda Department warned that internet addiction among teenagers “results in health risks that cannot be ignored.” To get more chinese entertainment news, you can visit shine news official website.

This effort to control fandom culture comes against the backdrop of a crackdown on youth entertainment in China, including harsh restrictions on online gaming. But all this talk of rescuing Chinese youth from their own appetites is in fact a smokescreen for a far more serious purpose. Closer scrutiny of China’s recent internet crackdown suggests these moves are part of a broader effort to reassert the Party’s control over the internet as a key battleground for political and ideological security. The struggle, which touches on the future of the regime, is for the hearts and minds of China’s Generation Z. For policymakers considering how to respond to China’s crackdown on online freedoms, it is vital to understand the full scope of its efforts to consolidate power, which go far beyond just the tech industry to include online culture.

In the eyes of the Party, the country’s hitherto vibrant internet and entertainment sector is a thing to be tamed, and the official backlash facing fandom culture in recent weeks is one of the clearest examples of how even apparently benign aspects of the internet can run afoul of a leadership obsessed with control. Just as the Xi regime has sought to bring the country’s technology companies to heel, it also seeks to control online culture more deeply, and this does not bode well for the long-term development and vibrancy of China’s internet sector.
For many young people in China, particularly those born after the 1990s, fandom culture—which can be traced back to the idol worship of the 1980s and 1990s—has offered a rare avenue for identity formation and community building in a society where associations of all kinds are subject to strict government control. As networked and often highly organized communities of fans rallying around their beloved idols, “fandoms” have enabled close parasocial interactions in which fans feel a kind of intimacy with the object of their shared interest, as well as a sense of active participation that can be empowering and identity forming.

Examples of fandom culture include the hit show “Idol Producer,” which launched in January 2018 on the online video platform iQiyi and empowered fans to select and promote their favored contestants from among 100 aspiring performers. The ultimate goal of the program was to select nine performers to form a brand-new male idol group. As fans organized to promote their favored idols through social media platforms, their interactions were fueled by Gen Z-focused services like live-streaming and live commerce.

Fandoms have become big business in China. A report published by iResearch Consulting Group put the market value of the fan economy in China at close to $620 billion in 2019 and estimated that the fan economy would grow a further 50 percent by 2023.

It would be easy to dismiss fandoms as shallow and celebrity-obsessed, but the highly organized online communities forming around China’s fandoms have already demonstrated their potential for both social activism and political organization. Perhaps the most prominent example of online fandom communities’ potential for political expression came in 2016, when the so-called “Diba expedition” saw thousands of highly organized cyber-nationalists, mostly “fan girls,” mob the Facebook account of Taiwan’s newly elected leader, Tsai Ing-wen.