Are you having difficulty establishing connections with your customers? Do you think your company is seeking software that allows you to sell goods as well as services to customers online? If the answers to the following questions, think about getting certified in Salesforce, the marketing cloud. In my previous blog posts, we've discussed Salesforce various certifications that are available within Salesforce, as well as how to develop an application using the Salesforce platform and more about Salesforce Service Cloud.

In this post, I'll introduce readers to the Salesforce marketing cloud. I will provide specifics on the reasons to choose Salesforce marketing cloud, as well as the various platforms and channels it offers. We'll also review an application case that explains how the cloud for marketing is being employed in the Peak Games for advertising.

A Short Histories
Before Salesforce launched the marketing cloud back in 2012, there existed many issues in marketing via digital channels. I've listed the problems below:

The task was not easy to extract information about viewers and customers through social networks.
The rapid growth of online discussions and the need for metrics demanded an online platform that could handle the volume of content being created.
Conversations between customers and organizations were scattered over several channels.
The data available for a client was stored in silos and wasn't being used.
The companies struggled to achieve a high return-on-investment across various channels.
To overcome these problems, Salesforce came up with the marketing cloud, a platform that can integrate all social media programs and data.

Why Should You Choose Salesforce Marketing Cloud?
Salesforce Marketing Cloud is among the leading market players in the domain of marketing cloud alongside other cloud services such as Adobe marketing cloud, IBM cloud for marketing, and Oracle cloud marketing. Salesforce marketing cloud is the largest market share, 24%, second in the market to Adobe marketing cloud. Below is a screenshot from Google trends that shows the level of interest in various marketing cloud types in relation to time. You can clearly see that interest in the Salesforce marketing cloud has been growing quickly. If you are interested in pursuing the career path in Salesforce and CRM, this is the perfect time to consider pursuing Salesforce CRM certification on the internet.
If you're wondering what makes the cloud for marketing make a difference in the crowd, then take an examination of the advantages that are listed below:

Salesforce marketing cloud gives you the ability to design, customize and enhance the customer experience.

It is possible to map customer journeys across various channels, devices, and stages of the customer life-cycle all in one application.

Salesforce marketing cloud is combined with other applications such as Salesforce CRM, Salesforce Sales Cloud, Workfront, and other applications to give greater and more thorough insights about customers.
Businesses like Aston-Martin, Vodafone, Philips, Western-Union, General Electric, and many others with large customer bases utilize Salesforce's marketing cloud to interact with the customers. Companies that use these tools enjoy a huge benefit, not just today but also into the future.

What is Salesforce Marketing Cloud?
The Marketing Cloud is the system that delivers relevant, customized journeys across devices and channels, which allows marketers to communicate appropriate messages to appropriate people through the proper channel. Below is an image that demonstrates the various functions that Salesforce marketing cloud offers your company - such as journey builders tools for managing contacts and tools for managing content, analytics builder, and a variety of channels such as mobile and email. Join Salesforce Marketing Cloud training today to learn about it.

We've discussed the reasons Salesforce introduced marketing cloud to the market and why your company ought to consider making use of it. Let's dive into the features of the software and look over the various platforms and channels available through the Salesforce marketing cloud offers.

Below is a picture from www.salesforce.com that describes the entire Salesforce marketing cloud. It is made upon Salesforce's infrastructure as well as on the Fuel platform. It includes a variety of other platforms you can employ to promote your business's marketing. The Customer Data Platform, which you can utilize to save your customer's information. A platform that provides predictive intelligence which you can build predictive models of the 1-to-1 customer journeys. It also includes infrastructure for managing the content and messages of your company. It also includes tools to perform analysis and marketing actions based on data collected from customers. It allows you to connect to your customers via a variety of ways, such as mobile, email advertising, social networks, and more. Additionally, you can use the apps listed on the hub exchange to add additional features to your cloud marketing.