If you've dabbled in digital marketing, proper Search Engine Optimization (SEO) is almost certainly on your mind. SEO is a set of techniques that improves your search engine presence and, as a result, your reach and conversions.
Similarly, social media methods clearly increase your website traffic — and the two overlap. Let's look at how to use Twitter to improve your SEO.
As one of the most popular social media platforms, Twitter is a powerful tool for driving website traffic. In fact, a recent study showed that Twitter was 9th in the top 10 sources of referral traffic to B2B and B2C websites.
This makes sense; with over 320 million monthly active users, tweets generate a lot of engagement. Every day, users send out 500 million tweets and 80% of Twitter users access the site via mobile.
What is the relationship between Twitter and SEO?
So, how precisely may Twitter be used to improve SEO? Well, there are some important overlaps between the two:
- Tweets are indexed by Google. Google has been indexing tweets since the Firehose contract between the two digital behemoths, thus making them their own organic results.
- Twitter carousels appear in Google's search results. The Twitter carousels provide exceptional visibility in the same manner as the top three positions in SERPs do.
- Both help to advertise your business. Finally, Click-through Rates (CTRs) are the one indicator where the two most closely align; they both increase visibility among engaged audiences.
This high level of engagement creates opportunities for businesses to reach new leads and customers. By tweeting about your product or service, you can introduce your brand to a wider audience and generate website traffic.
Here are some tips on how to use Twitter to boost your SEO:
- Use hashtags
Hashtags are a great way to reach new people and get your tweets noticed. When you include relevant hashtags, your tweets are more likely to show up in search results.
- Optimize your bio
Your Twitter bio is an important part of your profile. It's one of the first things people see when they visit your page, so it's a good opportunity to make a good impression.
Make sure to include keywords in your bio so that people can find you when they're searching for topics related to your business.
- Tweet often
Tweeting regularly is a good way to stay active on Twitter and increase your chances of being seen in search results.
- Use images and videos
Tweets with images or videos are more likely to get noticed than those without. In fact, tweets with images get 150% more retweets than those without.
- Include links
Tweets with links are more likely to be clicked on, so including them can help you generate website traffic.
- Monitor your activity
Monitoring your Twitter activity is a good way to see what's working and what's not. Use a tool like Google Analytics to track your website traffic and see how your tweets are performing.
Rather than chasing +1s of content, your time is much better spent generating outstanding content,".
Following the above principles will still provide SEO benefits, whether directly or indirectly, and regardless of social signals.
Google will recognize the quality of your content based on traffic and engagement, and quality will produce backlinks.
Twitter will help you improve your SEO by increasing brand awareness, improving content performance, and assisting with backlink building.
By following these tips, you can use Twitter to improve your SEO and reach a wider audience.