The difference between advertising and advertising in terms of concept
The concepts of advertising and advertising are mixed for many people, but the specialist knows the exact difference between these two concepts, and we will mention the difference between them in terms of concept as follows:

advertising concept
Advertising is defined as a marketing and promotional tool that the company owns and uses to promote a specific product or service, or to promote the company itself to the consumer to convince him to buy these products and services, and that the company is the best choice among other competing companies.

Advertising Concept
Advertising is defined as a promotional tool through which information, facts and impressions are transmitted about several matters, including: companies, products, services, people and public issues, and to draw attention and highlight them, but it does not fall under the control and influence of the company itself, but rather is controlled by parties other neutral.

The difference between advertising and advertising in terms of purpose
Propaganda in general aims for several things; Perhaps one of the most important and most prominent of them is to create awareness among the consumer public of the products and services offered by the company, and the characteristics and advantages of these products.

This awareness later leads to the purchase and acquisition of these products and services, so advertising mainly pursues the consumer to reach the moment of purchasing the product, in addition to building the brand of the product among consumers.

On the other hand, advertising builds the company’s good reputation and increases interest in it among the public, and because it is managed by neutral third parties, this makes the information spread by it more credible, and this may eventually lead to an increase in the purchase of the company’s products and services, but indirectly unlike advertising.

That is, the advertisement includes an idea or a message, and it may be real or popular, but its goal is to convey information about a person, or about an issue targeting a specific group. As for advertising, it is a commercial activity aimed at spreading awareness and education about the product or service to persuade the viewer to buy.

The difference between advertising and advertising in terms of cost and credibility
We said earlier that advertising is managed and produced by the company itself; This means that there are many costs, which can often be prohibitive; Where a special budget is allocated for advertising, in addition to this, its credibility is less for the recipient because it is issued by the company that owns the product.

While the advertisement does not require such a large amount of costs because it is mainly managed by other external parties, which leads to reducing the cost and increasing the credibility at the same time with the recipient

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