Thus, along with the usual web development focused on achieving conversions, content marketing to generate quality texts, adapted images and videos that support our work, we have other elements that we are going to analyze in this Xum Digital Online blog.

 The three keys that we are going to put on the table today are:

• Search engine optimization or SEO
• Google advertising through CPC
• Use of social networks such as Facebook or twitter

Its use can be individual, combining all of them or in pairs two by two to reach maximum effectiveness. It will depend on each case whether we opt for one or more of them.

 Web positioning or SEO

Web positioning or SEO, also known as Internet positioning or search engine optimization, its name in English, helps us achieve visibility in search engines.

Thus, when we search for a word, it offers us a series of results through which there is a possibility that our URL is among them. Thus, if we look for a specific website like this one of a law firm in San Francisco  we can find the pages that talk about it, and not only its own but other different ones.

Here we can see how it is achieved, in a combination between Google Maps and Google, an interesting exposure to achieve higher conversion rates when clicking.

This system is a good example of how the synergies between the website being analyzed and the use of its profile on Google Maps and, in its case, as we will see, the use of pay per click on Google Adwords, can configure a very interesting system for to the promotion of a website.

Google Adwords: the strength of Pay per click

The pay per click or PPC is useful for the moment in which we cannot easily reach the main positions of Google. It is the method by which the search engine has begun to make money, since in case someone has forgotten Google it is a company and therefore has profit motive.

How does Google make revenue? Thanks to the publicity in the network that it achieves with paid advertisements through pay per click both in its search engine and in the network of affiliated pages.

Thus, if we want to compete in a difficult world like a school year in England to learn English,  we have it really complicated with SEO at first.

For this reason, Google "offers" us, for a fee, the possibility of appearing at the top, bottom or on the side of your search results. That is what Google Adwords is called, which is Google's paid advertising.

It tends to differ from organic posts and is therefore paid for, while SEO is completely free. The problem is that for new pages, SEO is more complicated due to Google restrictions, which can take three to six months to settle, while AdWords is instant.

The problem with PPC is that, once the budget is spent, it disappears from the positions while thanks to SEO we remain in time. At the end of the day, it is a specific agreement for a specific moment.

 Social Networks: the Viralization of content

Thanks to the main social networks such as Facebook, Twitter or Google+ we can ensure that our contents are seen and shared by many people.

The main difference is that while there is not a highly significant percentage of the population that has a website with which to share our content, the issue changes with social networks.

We have an example in this Digital Marketing Agency San Francisco, ​​where Viralization is an objective that can be seen on the web.

The ability that some of them have had, especially Facebook, to penetrate society makes it a very important element for companies.

The possibility of having our own Facebook quickly, easily and for free and of sharing information that we like or that we understand is relevant is a reality that allows us to reach more and more people.

A social network must often have as its main objective to ensure that, as a result of its success, it reaches the largest number of audiences that are target customers or that, thanks to Viralization, they reach target customers.

A bachelorette party in Sacramento, a birthday in Madrid or a trip to New York can be key elements to want to Viralize content and get results.

That is why a digital marketing agency specializing in Social Media Management Sacramento like Xum Digital can be helpful to successfully display the content by the right audience.

 Who is social media for?

Like Facebook, other social networks such as twitter for short messages or Google's own, called Google+, have a significant number of members.

The Google network has positioned itself as important for all those who have a relationship with online marketing and with them potential clients or diffusers of our product.

Thanks to different social networks like Facebook, which has a pay-per-click system that can be interesting, we can sell everything from psychologist services in León to wooden houses in León .

With this, a combination of the techniques mentioned here can be the best tool to achieve our objectives of generating income and with it profits through the Internet.

Knowing where the potential users of a website are, how they demand information and what social channels they should be on is something that your online marketing consultant specialized in Social Media Management San Francisco can help you with.