If nowadays your company still doesn't do digital marketing on Instagram , it's better to have a good reason.

If your company sells any kind of physical product, if it has stores or if you want people to recognize your brand, it's time to create an account.

Instagram is part of our lives now. And for many companies, it is vital. So we have gathered here these seven tips to get more out of this social network.

Whether you are a hard user of the network or just starting out, you will find a lot of valuable information . Follow us on this reading!

1) Understand your target audience

This is critical - it doesn't matter which marketing strategy or network. So much so that we have talked repeatedly about the importance of building your buyer personas .

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You can create the best content in the world for your Instagram, but if it doesn't attract your lead, what's the point?

And how to do that? Use Instagram Insights . The tool offers some interesting information (hence the name), such as:

·        Impressions: how many times your content was viewed

·        Reach: Total number of unique accounts that viewed content

·        Site clicks: how many clicks the link on your business profile received

·        Follower activity: How often your followers access Instagram

·        Video views: How often your video content was viewed

·        Saved: How many people saved your posts

Insights also includes demographic information: where your followers come from, your age and gender.

2) Interact with your audience

Don't think of the network as just another channel for spam. Your company should try to engage with followers as much as possible. That's doing good digital marketing on Instagram.

In addition, the more users share and comment on your content, the easier it will be for new users to find it.

And Instagram's algorithm prioritizes content with the highest engagement - and you want to appear in as many feeds as possible.

So provoke responses, foster dialogue, answer all comments as quickly as possible.

3) Use relevant hashtags

If you want people to find your company’s content, ask your team or digital marketing agency now to use hashtags .

Here are some best practices on the topic:

·        Don't overdo it: five targeted hashtags are better than 25 random ones.

·        Avoid overused tags: adding #love or #instagood is as good as it is useless.

·        Don't spam: keep only what is relevant to the image.

4) Know the right time to publish

Recent research found that the best time to post on Instagram is between 7am and 9am .

So that means you just have to schedule your posts for that time, right?

If this sounds too simple, it is because it is not: you cannot just trust all the research.

The best way is to try to find the best times to speak to your target audience , when you know they will be paying attention.

Here are some tips:

·        Schedule posts for non-business hours: lunch and part of the night

·        Bet on weekends only if your segment is B2C

·        Wednesdays and Thursdays seem to be better for engagement

·        Postings in the afternoon (between 3pm and 4pm) usually bring weaker results

5) Create content with high visual impact

Producing good content is vital to any social media marketing strategy. It is what makes them engage with your brand and encourages them to return more and more to your profile.

On other social networks, this can mean sharing links, posting interesting articles and starting conversations.

But Instagram is different:everything starts and ends with images. The entire network was created to allow people to share their photos.

This is especially true if your company is selling products online. According to one study,93% of decisions in the purchase process are based on visual appearance.

If you're just getting started, here are five types of content that work well for digital marketing on Instagram:

·        Share user-generated content

·        Behind the scenes

·        DIY projects and creative solutions to problems (using your products)

·        Content produced by influencers

·        Motivational images and quotes

6) Explore good calls to action

If you want users to download some content, visit your website or buy, you need to make that clear - and the right CTA will ensure that.

On Instagram, this can be a little tricky, since the network only allows one link - which is in your bio.

Therefore, it is not possible to insert links in image captions, comments or in the image itself.

And without a link, how can you create a CTA? Inviting the user to access the link in the bio , using promotional codes specific to the network, creating posts where the person should like or comment. Be creative!

7) Use Stories

If you're an Instagram user, you already know the Stories feature. It sits at the top of the follower's feed and allows them to view multiple posts in a row from the same user.

For companies, this is a very strategic resource. With this, you don't have to try to convey your entire message in a single image: just record several together to offer a good narrative .

Posted By: Abdul Rimaaz