Martech Interview with Tarah Darge on Martech tools

Tarah Darge from Move sheds light in an Martech interview on Martech tools on which marketing tech tools will be vital in the future and how important clean data is for marketing ROI. What works with one audience might not work for another.

Move is an embedded recruiting agency based in the UK with branches in other major cities around the world. As Head of Marketing, it’s our job to ensure that we attract and engage with our ideal customer profile (scale-ups who are growing quickly and need tech talent). We also rely heavily on marketing management software and SEO tools like Moz. In the future, I want to evolve all of our touchpoints to be very tailored to where a potential customer/candidate is in their journey.

Tarah Darge do believe that it helps us create a better customer experience overall and supercharge our marketing efforts. We don’t have the time or the manpower to run a multitude of tests before we implement anything, so we rely on the data to measure the success of our campaigns, justify our marketing spend on ads and marketing automation tools, and figure out if the ROI is worthwhile.

About Tarah Darge - Tarah Darge is the Head of Marketing at Move: A fully managed, full-stack monthly recruiting program for high-growth tech businesses. She's passionate about surfacing her team's knowledge and sharing the methods and tools Move uses every day to succeed.

About Move - Fully managed, monthly recruiting program – people, process, technology – fixed fee hiring for high-growth tech businesses.

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