It is the NBA 2K 2K MT series is known as a game that lets players build their own basketball heroes through MyCareer mode. This starts them off from the bottom as amateurs and lets them make their rise to the top of the NBA by completing missions and quests.

Returned to NBA 2k23: MyCareer mode lets players discover an online portal where they can create their own character through a basketball journey through an open-world metropolis to become the next NBA superstar.

As part of the game players are also able to browse stores and customize their avatars, which like the else NBA 2K title is riddled by microtransactions. As the top cosmetics are available for purchase.

According to Kotaku The players have begun to see an in-game advertisement for State Farm insurance. The NBA 2K23 storefront in The City has received an entirely new section dedicated to State Farm and one mission on MyCareer will see the player asked to speak to Jake, the mascot of the insurance firm. Jake.

Appearing in numerous ads before, Jake from State Farm has returned in an NBA 2K23 cameo. Fully motioned captured by the actor who first played the role, Jake greets the players in the neighborhood with a State Farm uniform that he calls "drip".

Additionally additionally, State Farm also has a storefront. State Farm store also offers more cosmetics that are branded that start at 15,000 VC for PS3.99/$4.99 in real-world dollars. Find the whole process and the entire experience to be ridiculous, many have taken to social media to complain about 2k's explicit forced advertisement.

Prior to this, 2K has included ad for products that are not connected to the NBA and has faced a widespread backlash due to its unskippable ads in NBA 2K MT Coins NBA 2K20 and exploitative behaviour. For fans who love the show, they might not be impressed by the new State of the Farm insurance advertising , but.