Live streaming can be as simple as picking up your smartphone and going live. But if you want it to look and sound professional, we recommend dedicating some time to plan ahead.To get more news about 39bet-xsmb-xổ số tây ninh-xổ số binh phước-xổ số binh dương-xổ số đồng nai, you can visit official website.
Whether it’s a live QA with thought leaders or a virtual conference, a strategic, well-planned live video can grow your brand and enable you to reach a wider audience. Going live can be intimidating, so we put together these nine tips to help you prepare for a successful broadcast.
1. DEFINE YOUR GOAL
What are you are trying to achieve in your live broadcast? Decide what you want to accomplish. Whether it is to grow your audience, generate leads or improve sales, the first step is to nail down your objective.
Knowing your purpose before going live will help you shape what your broadcast will look like. For example, if your goal is to improve sales, you may want to unveil a new product or service in the broadcast.
- SELECT YOUR TOPIC
Decide what topic you want to cover, and what type of conversation you want to have with your audience. Speaking knowledgeably about the topic will help you manage the broadcast with confidence.
After choosing a topic, determine the format. It could be a question-and-answer session, a how-to video, interviews, behind-the-scenes content, or product and service reveals.
- DETERMINE YOUR PLATFORM(S)
When deciding what channels you want to broadcast to, keep your goal in mind. Who is your target audience and where do they live? Are they on social media channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube, or all five?
With Socialive, you can broadcast to the above social media channels as well as Amazon, Microsoft Teams, Workplace by Facebook, ON24, Wix, Vimeo, Brightcove, Qumu, and Yammer. There is no limit to the number of channels you can simulcast to.
Once you have decided on your streaming destination(s), figure out an optimum time for going live. Consider time zones, work schedules, and other factors that could prevent your audience from tuning in.
4. CHOOSE YOUR EQUIPMENT
For most live streaming services, your smartphone or computer with a built-in webcam and microphone will work just fine.
For the best experience possible, check out our article on recommended cameras, tripods, microphones, and audio gear that fit any budget.
- PREPARE AN OUTLINE
To keep your live stream on track, prepare an outline with key talking points to ensure you have a good grasp of the subject matter. Avoid scripts as these tend to be rigid and can take away from the authenticity of the live broadcast.
A framework of key points will not only give your broadcast structure and organization, but also relieve you from the pressure of being 100% spontaneous.
6. PROMOTE YOUR CONTENT
Start promoting your live stream a couple of days in advance by amplifying it on your social media channels, email newsletters, and other distribution platforms.
If you have invited guest speakers, ask them to promote the live stream on their channels as well.
7. PREPARE YOUR GUEST SPEAKERS
To prevent any confusion or troubleshooting during the live stream, it’s a great idea to prepare your guest speaker in advance. Here are some ways to thoroughly help them before the broadcast:
8. REHEARSE
Similar to a dress rehearsal, do a practice run. This is a great opportunity to test your equipment, audio, and internet connection all together.
Make sure to run a few tests in the environment you’ll be going in live in with the exact equipment you plan to use. Internet, especially WiFi, is unpredictable. It’s important to make sure you have a strong enough connection to stream video.
9. SET UP SOCIAL MEDIA MONITORING
During the broadcast, it’s important to engage with your audience as they react to you. Comments have a short shelf life, so it is best to listen and respond to comments live if possible.
