YouTube Live is a crucial way to stand out on the world’s most popular video app (and second most popular website, just behind Google). Sure, there’s something to be said about meticulously edited content, but YouTube’s livestream functionality can build a different kind of hype that’s not available on normal uploads.To get more news about 39bet-kết quả bóng đá-kết quả xổ số miền bắc-kèo bóng đá -soi cầu bóng đá-đặt cược, you can visit official website.

And hype is always a good thing. After all, there are over 500 hours of video uploaded to YouTube every minute, so anything you can do to draw attention to yourself is great. YouTube Live allows you to build buzz with special guests, interactive QAs and the thought that, well, anything could happen.
What is YouTube Live?
YouTube Live is also the second most popular livestream site, falling just behind Twitch. But while Twitch is known for gaming streams, YouTube Live’s users offer all kinds of content, including music performances, vlogs, cooking classes, makeup tutorials, instructional videos, comedy performances and much more.
You may not have considered livestreaming in your marketing plan, but you absolutely should. After all, 30% of all internet users claim to watch at least one live video stream a week. That’s nearly one and a half billion people you could be reaching with your livestream.

Why go live on YouTube?
YouTube Live video is a fantastic way to set yourself apart and offer unique, rewarding video experiences.

Here are some great reasons to participate in YouTube Live videos:

Turn a video into an event
Hype is a driving force online, and you can make some amazing waves if you treat your YouTube Live video stream like a virtual event. After all, there are no better ways to create FOMO than by building buzz with a countdown clock and plenty of promotional posts across your social media channels.Best of all, unlike Twitch, your YouTube Live stream can be paused while it’s running, so viewers actually get the best of both worlds with live vs. video content.

Tap into a large audience
There are over 2 billion active users on YouTube, and while they’re likely on the site for a specific reason, they’ll also be served content that the algorithm expects them to find interesting.

That means if you’ve got a live video that fits perfectly into their niche, you’ll likely find some new eyeballs if you livestream regularly on YouTube. Plus, algorithms generally favor live video.
Engage your viewers in real time
In the past, a back-and-forth conversation with your audience might have looked something like this: Encourage them to leave a comment, then sift through them all (and beware of trolls) before either replying with text or in another video.

But with YouTube Live, you can read the chat in real time and directly engage with your audience. You can even encourage more activity in the chat by enabling the Super Chat feature. This is also a great way to grow your subscriber base.

Create great content without overthinking it
Because it’s live, audiences don’t necessarily expect the slick, professional look of standard YouTube content. But it’s still possible to make your stream look more polished with the right equipment, overlays and camera work. This means that you can make your live video as fancy or down-to-earth as you want.

Best of all, you can skip the agonizing edits before releasing your content. Once you go live, it’s out there!