This article outlines ways by which you can fill your web pages with great and compelling content to synergize with SEO and all other digital marketing efforts.
MAKE IT ABOUT YOUR CUSTOMERS
Eagle Matrix is the digital marketing company in Faridabad that provides cost-effective digital marketing services to boost the online potential of your business.
The most important component of your website is the content. While a visually appealing website is great, it won’t motivate visitors to require any action. it's the content of your website that will make them take the right action. So, it's necessary to focus on the content of your website.
Always make use of active as it is more effective than passive voice. Always use 2nd person pronoun to form the information personal. Your content will make more sense once you address the reader directly. It also indicates empathy to an extent.
TIE YOUR EFFORTS TO USERS’ BENEFITS
A lot of websites talk a lot about all the extra efforts they have been making. They speak about how hard they work and how far they have gone. Unfortunately, they forget to tie everything to any benefits to readers and customers. Remember that when people undergo online content, they're actually searching for what is in it for them.
Now, this is often going to sting a little bit but it is the truth. Nobody really cares how hard you worked if it's not to their benefit. So, allow them to know what your hard work means to them. Check the 2 sentences below.
- we've been working hard to improve our website.
- we've been working hard to create shortcuts on our website so that you can locate the product you are looking for faster and easier.
Which one does one think will make sense to readers and customers? Of course it is the second and longer sentence. this is often because readers’ benefit was tied to the hard work. So, in your content, always include benefits to readers in everything you speak about .
USE SIMPLE WORDS
The content of your website is supposed to inform visitors and not to oppress them right? So, why use big words when there are simpler words. If you run into what seems like an interesting 500-word article and decided to read it. what is going to you do if the first paragraph alone has sent you to your dictionary thrice? You will definitely drop off. that's not a good experience at all. that's exactly how readers feel when you make use of big words in your content.
On the opposite hand, it also can become a credibility issue because some people believe that every term can be broken down into simpler words. Anybody that can't break a particular term into simpler words does not really understand the term or he is trying to bamboozle readers. So, keep your content simple. As they assert , less is more.
PRECISION AND CONCISENESS MATTER
Repeating the identical thing while speaking verbally may pass for emphasis, it doesn't work that way in written text. After writing your content, it's important to remove all the repetitions even if they are in different words.
After that, you ought to remove other words that do not add more to the information being passed across. Yes, you'll add some words for readability. But you ought to not turn a 100-word write-up into 250-word article because of readability. That way, you'll not only waste your own time, you'll also waste the time of your readers. Save them the time that they don’t have.
ADVERTISE BENEFITS AND NOT FEATURES
When marketing your products, it's better to focus on their benefits to customers and not features. Some websites waste plenty of text and space hammering on features and features and features. and that they wonder why their sales don’t improve.
Whenever you're advertising your products, you ought to put two things in mind:
- What are their benefits to users?
- How are they superior to competitors?
Those are the 2 points you should focus on. In fact, that's what marketing is all about.
YOUR CONTACT SHOULD get on EVERY PAGE
Gone are the times when you restrict your contact details to only your contact page. Now, it's better to put your contact details at the bottom of every webpage for easy access. a possible customer that intends to make enquiries about your product could just change his mind when he finds it difficult to find your phone number.
To make it even easier for your prospective customers, you'll also make your phone number a link. So, when the amount is tapped, a call are going to be initiated to you. this may save customers the stress of leaving your website to call you. a transparent call-to-action should also be at a conspicuous corner on every webpage.
How To Rise Above the Marketing Noise
In the past, she has served as VP of content marketing for UBM’s technology portfolio, providing strategic guidance on content development, content optimization and audience engagement.
On the podcast, Stephanie discusses a number of her biggest takeaways from the recent Content Marketing World conference.
