These include Back-end SEO, On-page SEO, Content creation, and Mobile experience. Once you have the basics down, you can move onto more advanced SEO techniques.

Back-end SEO
On-page SEO is the process of optimising specific pages of a website for search engines. This includes using keywords, meta tags, and URL slugs. Your primary keyword should appear in the headline and slug of every page, as well as at least one subheadline. Other important parts of your content include related keywords and contextual text.

Back-end SEO involves the HTML source code of a website. The code is complex, and includes title tags, headers, description, and URL structure. You'll need a developer with experience in this process to ensure your site has the best SEO. WordPress is a great choice for this task, since it makes it easy to carry out back-end tasks.

On-page SEO
In order to rank well in search results, your company website needs to be optimized. The on-page optimization involves using keywords and HTML tags to improve the content on your website. Off-page SEO, on the other hand, involves linking to other websites and internal links. A strong on-page SEO strategy can help your company's website rank well in local 3-pack listings. In addition, it is important to use product-specific keywords and focus on long-tail keywords to enhance your site's ranking.

First, ensure that your content is keyword-rich. You can use tools such as SEMRush to do keyword research. Using a sitemap to improve indexing is another way to optimise how to optimise my company website for SEO. You can also check out the Google Search Console to see how your site is performing. Your on-page SEO strategy will serve as a foundation for your off-page efforts.

You can use on-page SEO checkers to analyze your website and get suggestions on the most effective ways to improve your site's ranking. Using these tools will help you build a website that is competitive and can withstand algorithm updates.

Content creation
Content creation for optimising a company's website for search engine optimisation (SEO) should begin with keyword research. The goal is to identify relevant high-traffic keywords and establish a site's authority. Keyword research should cover the entire content marketing funnel, including top-of-the-funnel content, informational content, and navigational content.

Optimizing content for search engines is important because it helps your website appear higher on the SERPs. This is because people tend to click on the first few links, so higher rankings mean more visitors clicking through to your site. Having relevant and engaging content will attract visitors and encourage them to explore the site.

Search engines like Google are constantly processing 3.5 billion searches per day, and 40,000 search queries are processed every second. By creating content with SEO in mind, your website can cut through the clutter and prove its authority. Content research tools can help you find the most compelling content to attract more visitors and improve your company's organic search engine rankings.

Mobile experience
Optimising a company website for mobile viewing is critical for a number of reasons. Mobile web browsing and devices are expected to rise rapidly in the coming years, and companies that don't prepare now will risk missing out on the benefits later. Fortunately, there are a number of easy ways to optimise a company website for mobile.

First of all, the design must be mobile-friendly. A mobile-friendly site should be easier to use and navigate than a desktop-only site. It should be easy for mobile users to find and click on CTA buttons. In addition, a mobile-optimised website should also have a meta description that tells mobile users why they should visit the site.

Mobile users are increasingly using smartphones to interact with websites, which means it's vital to optimise your company's website for mobile viewing. A good mobile site should be easy to navigate, with a simple layout and comprehensive navigation capabilities. Users' preferences are changing as they become more mobile, making it easier to search and read information. Additionally, some mobile devices allow for voice search, which makes the search experience even more convenient.