They don't necessarily need an e-commerce site to sell their goods, but they should seek ways to market and sell at the same time. One example is using livestreams to engage an audience while demonstrating their product. This has resulted in increased sales, reduced returns, and happier customers.

Twitter
Social commerce is a growing trend and nearly every social media platform has integrated the functionality. Facebook, Instagram, Pinterest, TikTok, and Twitter all have social shopping features. In 2017, Twitter removed its "Buy" button but announced a series of new features to expand its presence in the social shopping world. According to eMarketer, the social commerce market is expected to grow to $861 billion by 2020.

One of the new features that Twitter is developing is the ability to purchase items directly from the app. Soon, Twitter will allow users to save products for later purchase, and they will be able to purchase directly from content they've tweeted. Additionally, Twitter is testing a new feature for brands called "Shop Module" that will let them list products in a carousel format. Users will scroll through these products and tap in to learn more about them.

Instagram
Instagram and social commerce have become increasingly important in today's digital world. Social networks like Instagram allow brands and individuals to engage with their customers in a variety of ways, including by sharing their products and services. A recent study shows that 72% of consumers make purchases based on what they see on Instagram. This is a significant demographic for brands looking to maximize their exposure on the network.

Instagram allows brands to sell their products through Product Detail Pages, which allow buyers to view and buy products without leaving the app. In addition, Instagram allows brands to feature their products directly on their profile, where buyers can learn more about them and complete their checkout process. Moreover, brand accounts can announce new product drops via Product Launches, which is currently available to U.S.-based businesses.

Snapchat
Snapchat is making waves in the social commerce world. The social media company has announced tie-ups with three major US media companies. Disney Media, ViacomCBS, and NBCUniversal have all signed on to work with Snapchat. As part of these deals, these companies will provide current shows on Discover for Snapchat users. The companies plan to bring more shows to Snapchat in the future.

Despite the enticing potential, Snapchat social commerce is not without its challenges. First of all, it's difficult to measure engagement and reach on Snapchat. Unlike other social media platforms, the app doesn't feature an in-app discovery function, so users must search for followers by name. The app also lacks engagement tracking and analytics, and marketers have to rely on follower counts and unique views to measure success.

Pinterest
The growth of social commerce is increasing worldwide, and new technologies such as frictionless embedded payments have made it even easier to tap into this market. In addition to its growing popularity, Pinterest is enhancing its shopping capabilities. This includes product tagging in Pins and an API that allows merchants to create engaging shopping experiences.

Pinterest aims to make its site as enjoyable and inspiring as possible for users, which may help drive more revenue for merchants. To that end, the platform has introduced a new feature called "Your Shop" where users can browse products customized to their taste based on their previous activity. In addition, Pinterest is working with Shopify merchants to offer an in-app checkout feature to make it easier for consumers to purchase products.

ShopStyle
In addition to its extensive online shopping feature, ShopStyle offers a variety of content-creation and distribution tools. It partners with cross-functional teams to create and distribute content that reflects the diverse needs of its customers. These partners include Marketing Operations, Product and Engineering teams, and social communities, influencers, and stylists.

The brand has a devoted following of 1.6 million loyal members and reaches more than 60 million shoppers annually. It is a comprehensive platform that curates products from all over the world to help consumers make purchase decisions. In the past year, ShopStyle has expanded its category offerings to include Home and Pre-Owned products. By 2021, the brand expects to see a 20% YoY growth in sales.

The marketing team communicates new product launches and trends through social media and OTT channels. The team also builds relationships with media and other companies to promote the brand. It also tracks the performance of marketing initiatives and evaluates their effectiveness.