Tech Enablers for Building Content Operations Framework

A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process that involves:

• Aligning planning and budgeting with corporate goals
• Creating, reviewing, storing, managing and sharing content
• Distributing content across channels, devices and platforms
• Measuring and analyzing results to ensure marketing efforts are impacting desired business outcomes

Marketers have to work at the pace of digital, which means your teams have to accomplish all of these efforts quickly, while staying on brand and mitigating risk. This requires two key capabilities: 

Scalability: Every business is looking to grow market share, customers, revenue and profits. Marketing has to be able to absorb and react to this change without slowing down or making mistakes – otherwise your processes and solutions will eventually crack.

Agility: To operate at the pace of digital, marketers have to be able to quickly act and pivot in response to business needs, market changes, new opportunities or unexpected events. That could mean launching or changing an in-flight campaign within hours if required. 

A full content operations solution gives businesses of any size the agility to perform and respond at the pace of digital and the scalability to grow and succeed without boundaries. A content operations solution orchestrates all of the components needed to power an exceptional, personalized customer experience – digital asset management (DAM), marketing resource management (MRM) (productivity management and strategic planning) and integrations with other critical tools and resources marketers use on a daily basis. In fact, since content operations strategy is fundamental to building and maintaining customer connections, midmarket organizations have the most to gain from content operations.

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