They focus on optimizing HTML source code and visual content, making the site more appealing. This will help it gain higher search ranking. Listed below are some of the key factors to consider when optimizing your website for Baidu. All of these factors help to improve your site's search ranking.

Keywords
When creating your SEO campaign, keyword research is an essential part of your strategy. Using the correct keywords will determine how potential customers will find your site and determine how you should move forward in your strategy. Keyword research for Baidu is similar to that for Google, but the data sources and methods are slightly different. When researching keywords for Baidu, it's important to focus on long-tail keywords and use different metrics and tools.

While Google is globally-focused, Baidu's primary concern is the Chinese market. As such, it adheres to local laws and regulations, and prefers websites that are hosted in China. This requires having an Internet Content Provider (ICP) licence, as well as a Chinese address and phone number.

Subdomains
Google and Baidu treat subdomains very differently. In Baidu's eyes, a subdomain is merely an organized subcategory of the main website, and Baidu's authority is directly related to the authority of the root domain. For this reason, it is best to avoid using too many subdomains, as Baidu will see them as duplicate content and penalize your site. However, you can make use of HTTPS on your subdomains to improve their ranking.

Another way to optimize for Baidu SEOis to use China-based web servers. Hosting your website in Mainland China is a very important first step. Mainland China refers to the geographical region within the direct jurisdiction of the People's Republic of China, which excludes Hong Kong, Macau, and Kinmen. Using a China-based web server will improve the performance of your website, and will also signify to Baidu that you're targeting the Chinese market specifically.

Social links
Baidu values links to Chinese sites more than links to western websites. Baidu also prefers Chinese content and sites that are hosted in China or Hong Kong. This means that there is less benefit to building links from foreign websites to your Chinese website. Additionally, Baidu does not crawl subdomains well, and they also prefer Baidu platforms to foreign ones.

In addition, there are restrictions on what you can post on Baidu. For example, you cannot post articles on controversial topics like politics. In addition, Baidu censors content containing traditional Chinese characters and terms. Therefore, you should avoid posting articles about politics or other controversial topics to attract Chinese visitors.

Click-through rate
The click-through rate of a Baidu SEO campaign is one of the most important factors for ranking high on Baidu. This is because Baidu uses meta tags to determine the content of a website. Unlike Google, which relies on the actual text of the page, Baidu prefers to surface pages that have keyword-rich meta tags. Moreover, Baidu is also less tolerant of keyword stuffing than Google. Stuffing your website's content with keywords may hurt its searchability and result in a Baidu penalty.

In terms of content, Baidu prefers Chinese content over English content. As a result, it provides more accurate results to users than other search engines. It also has a lower tolerance for duplicate content, making it more difficult for penalized websites to regain their rankings. This makes it essential to optimize your website for Baidu SEO.